4 Benefits of Having an Email Newsletter Signup on Your Website
With the rise of other digital marketing tools like social media marketing and SEO, email marketing can get pushed to the side and forgotten about. However, this shouldn’t be the case as email marketing is still a great way to build loyalty and promote your business. By having a newsletter signup form on your website, whether this is on certain pages or a popup, it can have massive benefits towards your company. These benefits are:
1. A Way to Connect with Customers
With newsletters, they are a great way for customers to stay informed about the latest news about your company and any offers they have on. Although they are general, you can personalise them by having it added to their name and if it’s for businesses, their business name. This adds value to the reader, strengthening customer loyalty and bringing them back to your business.
2. Increases Website Traffic
With your newsletters you can add links to your website, driving traffic from the newsletter towards your website. By getting them to sign up to your newsletter on your website, your readers will have already been on your website so you can draw them back to your site by keeping them updated with any new features about your business and link the relevant page on your website.
However, you need to make sure that both your newsletter and website looks attractive to your visitors and are easy to navigate, otherwise they either won’t click the link or will click the link but leave straight away. If your website is an eCommerce, you want to persuade them to make a purchase.
3. Drives Sales
Like I mentioned before you want to persuade them to make a purchase. This can be through:
- Refer a friend
- Loyalty schemes
By providing incentives you can get your readers to take action and go back to your site and make a purchase.
If your newsletter is a promotion about a certain product, you should link the product page to the newsletter to help to drive more sales.
4. Grows Your Social Media Community
Sometimes people can miss your social media icons on your website, or have seen them and forgot about them. However, by providing your social media as sharing buttons in your newsletter, you can grow your social media community, by driving traffic from your newsletter to your social media profiles. These links help to allow your customers to get to know more about your business and follow other updates that might not go in your newsletter and point them to your website again. Emails that contain these links have a higher click-through rate, compared to those that don’t.
Many people can feel like sending out newsletters is a chore but its benefits can really help to grow your business and drive sales, so why not take this opportunity.