4 Key Benefits Of SEO For Small Businesses
Search Engine Optimisation can help small businesses target relevant users who are actively searching for their products or services.
By optimising your website to perform better in the search engines, you are directly getting your brand and products in front of people who are looking for them, and are therefore likely to convert.
In this blog we will highlight the 5 key benefits for small businesses when they optimise their website for SEO in Manchester.
User Friendly Website
By enhancing the on-page SEO of a website, you will also be optimising for a good user experience. High-quality and natural content is a basic requirement in 2021. Additionally, other good user experience signals are important for on-page SEO. This includes having a fast website speed, optimising your media files, having a safe & secure website and more.
Bring In More Customers
With a good SEO strategy, you will eventually begin climbing the SERPs and have your pages ranking higher for keywords. By ranking higher, you will be more visible and will drive more organic traffic. If you are ranking for the right keywords, then more traffic will mean more customers!
The biggest benefit of SEO is you are putting your website in front of people that are ideally already prepared to convert. For example, if someone is searching for “buy iPhone 11 online”, chances are that they are looking for a business selling the iPhone 11 and they want to buy it right now. By targeting this type of traffic you are sure to see a massive increase in revenue!
Better Conversion Rates
An SEO-optimised website can bring better conversion rates, as highlighted in the previous 2 sections. By having a user friendly website with a good user experience, your potential customers are less likely to leave your website and more likely to convert. By ranking your website for the right buyer-intent keywords, you are going to be bringing in more customers who are ready to convert and thus bring in more conversions.
Other than getting users to your website, another benefit of ranking high in the search results is brand awareness. The fact is, Google is not only a popular tool but it is a trusted tool. People use Google for buying products, finding businesses, reading reviews, self-diagnosing symptoms etc. By having your own website rank high in a highly trusted tool like Google, users will have a general incline to trust your business as well. Even if a user doesn’t convert then-and-there, they will remember your brand and trust you more since your website has such a good visibility.