5 Easy Steps To Help You Create a Social Media Marketing Strategy

Social media has become one of the top competitors in marketing and we can see why! It’s low costing and efficiency when reaching customers means that businesses can use the features to their advantage when marketing their services/products. Setting up your own social media marketing strategy can be easy if you just follow these five steps…

Business Position

If you are just starting off in the marketing world then it’s good to know where you currently stand in the business world. This will allow you to figure out who your competitors are and how much work you need to do to get to your target position. To find out what position your business is in with regards to social media, you should also see where your progress is with your online presence. Find out the number of networks you are on, if any and how many posts you are publishing, again if any. You need to determine what works need to be done on your social pages – logos, branding, content, posts, adverts, URLs, etc.

Target Audience

For social media to fully work, you need to understand your audience and to be able to do that, you need to know who they are, where they are and what their interests are. It’s good to have a general idea of the demographic but going into more detail will help you in the long run. You can now delve into the audience, thinking about job roles and spending habits which again will guide you with your social media marketing. The best advice would be to sit down with your marketing team and figure out a persona.

Creating Content

After you’ve created your audience, it’s time to start creating the content. Once you know who you are targeting, it’s easier to choose the right type of content to publish. Do you post top tips, promotional statuses, news articles or information about your team? You can do more than one but having a content strategy is important to include within the marketing strategy. If you are already posting content and it’s not working then you need to understand why your audience isn’t engaging with it. A little top tip for you is that video marketing has become one of the most popular types of content!

Measuring Results

When you have produced your marketing strategy and it’s up and running, it’s time to start measuring the results. There are lots of different ways of seeing the growth of your social media campaign including conversation rate, amount of people reached, number of likes, shares & comments on posts, follows and more. By measuring the results, you can see where you are lacking and what areas need improving.

Social Media Marketing Agency

Last but not least, another tip is to hire an agency who specialises in social media marketing. This is something that every business should consider as it could save you a lot of time and money. Having an agency on hand means that they can use their expertise to guide you in the right direction. It also means that they can guide you in the right direction when it comes to adverts so you don’t waste your money! Luckily for you, our agency offers a variety of social media services. Want to find out more? Visit our website today!

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