5 Fundamentals of Website Design

Website design is more than simply about how it looks. A well-designed website will focus on usability as much as it does on the final appearance. Function and form are as important as each other, and that means being aware of the fundamentals of website design and then integrating those foundations into every level of your site. A poorly designed website will perform much less effectively than one that takes the fundamentals into account and puts them into practice. If your website is not performing as well as expected, or you’re about to launch a new site for blogging or e-commerce, then here are some of the most important elements that you will need to take into account.

Highlight Your Value

The end goal of your website is to provide value to your users. This will depend on the purpose of your web pages. Some sites will need to prioritize entertainment; others will need to concentrate on the provision of data and information. Make sure that you know the purpose of your website and build it around that purpose. Value is a key determinant of website worth, so ensure that you are giving your target audience a reason for visiting.

Clear Communication

Modern internet users want answers, and they want them quickly. That means ensuring that the message that you are communicating is clear, easy to digest, and simple to find. There are many ways to ensure that this goal is reached. Make use of headlines, subheaders, and bullet points to break up large walls of text that can be off-putting to readers.

Choose Your Font

Never underestimate the importance of your website font choices. Reading online is much harder if the font size and style is too small or too cramped. As a general rule, the fonts that are most easily readable on websites are Arial and Verdana, but any sans serif font will be better than the more stylized serif fonts.

Using Images

All websites will need to make use of some type of image. For e-commerce websites, those images are crucial for product descriptions, but even bloggers should use well-placed and high-quality images to break up content and provide additional value to users. If you lack the equipment and skills to take your own photographs, use stock images to add a professional feel to your website, but make sure that you only use the highest quality pictures that you can find. A good image reverse search tool can help you find matching images of better quality.

Be Device-Friendly

Internet users are longer confined to a plugged-in desktop PC. Now, browsing the web can be done anywhere and on a multitude of devices. Ensuring that your website can be viewed on smartphones and tablets as cleanly and clearly as it appears on a laptop or PC is essential. Make sure that you have checked that your website platform is compatible with device viewing.

Having a website is now a requirement for a wide range of people. From business owners to bloggers, journalists to artists, make sure that your website is brand relevant, user-focused, and easy to use. Practice the fundamentals of website design, and you could watch your traffic soar.

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