5 Ways to Lower Your Website Bounce Rate

Bounce rate on a website is the same as kryptonite to Superman. While not lethal, bounces are baffling for most website owners. Web investigation organization, KissMetrics, conducted a study that noticed that the average bounce rate for a site is 40.5%. But according to the sector, you may view something different – Web Design Liverpool.

Retail websites get 20 to 40%, content sites acquire 40 to 60%, and service websites pocket 10-30%, etc. Most of the bounces result from first-time visitors. While bounce rates are baffling, they are likewise a marker that something can (and should) be fixed on your site. Whether it\’s simple to route changes, design format, or targeting efforts, there are a few things you can do immediately. You aim to reduce your bounce rate.

Concentrate on the right audience

Keyword optimization is an essential piece that directs users to your website. Always ensure you\’re not attracting the WRONG sorts of users. Be mindful of who your visitors ought to be and deliver material that speaks to their interests and needs.

For example, if you trade in shoes, optimize for shoe-related keywords. The objective is that visitors who have searched for shoes will be content with your results if you are delivering on the SEO promise that you do. Try not to optimize around socks and shoelaces unless you likewise sell those.

Reconsider website navigation

Bounces occur when a visitor comes to your site and leaves before navigating to another page. This can occur because they utilized the substance they came for and decided to leave, or because they didn\’t discover what they were searching for on your page. All in all, how would you engage visitors beyond their first-page view?

Start by spreading out your homepage and route in light of visitors. Make the best use of balancing white space with an educational, but simple, duplicate. Use images to aid convey your point or product and use large call-to-actions – Web Design Liverpool.

Route ought to be direct and simple (don\’t have a deep path – go wide and wide if your site is diverse enough). The objective is to establish an environment that is navigable to lead your visitors in the correct direction.

Show Targeted Substance to First Time Visitors

Much the same as you would with a physical store; you can, and should, greet new visitors. You can engage first-time site visitors utilizing Audience Targeting devices that allow you to portray a different message to various users.

A best practice is portraying targeted messages to visitors as they demonstrate exit intent, which encourages them to take action without interrupting their content experience.

Use Content Recommendations to Boost Engagement

Encourage deeper site engagement using Content Recommendation devices, which use a visitor\’s online activity and well-known content to feature relevant content and encourage that next snap.


If your site isn\’t optimized for mobile use, you may experience high bounce rates. When building out or updating a website, all owners presently need to keep mobile in mind. The internet has more than a billion sites, and if yours is difficult to navigate on an iPhone or Android, your visitors (especially new ones) will leave – Web Design Liverpool.

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