Seven reasons to advertise on social media
If you are running an online business or promoting anything, no other platform gives more opportunity than social media. The social media spending in 2019 globally was about 89 billion, with a growth rate of 8.7% in the coming years.
So why should you advertise on social media? The answer is simple. About 3.81 billion people are using social media, increasing at an average rate of 9.2% every year. Here are seven great reasons why we think you should consider looking at social media ads as an excellent source for business growth and promotions.
Connect with more people
Social media platforms allow you to reach out to more people. And the way to do that is through sites like:
The more you connect with people, the more the chances are that people will know about your promotions.
Using ads through social media enables you to target your audience or consumers. Depending on what you are looking to promote, you can decide what type of users to see your ads. These features are available on Facebook, Instagram, etc., where you can choose your targeted audience. It helps you generate traffic on your site effectively, which, in turn, helps your site grow.
Numerous advertising formats
There is a wide range of advertising formats that you can choose from, and you can get creative with it. You can:
- Make video ads
- Photo ads
- Carousel ads
- Collection ads
- Make an ad from an already uploaded content etc.
Depending on where you post your ads, the chances of your product sales increasing are high. For example, Facebook has over 2.70 billion users. So, this makes it a perfect source for traffic, and ads get noticed very easily and frequently. It also makes access to your site easier for users, and with just a click, they can check what you are offering.
The Return on investment (ROI) on social media is one of the best for advertisements. You don’t have to spend a lot of money to get your ads on these platforms. For an average targeted boost post or ad, you pay as little as $0.12 per click.
Increase brand recognition
Posting ads on social media increase brand visibility. And if you get creative and post compelling content to make it look attractive, people will like it. Posting frequently and putting out quality content is essential if you want your brand to grow.
Users are more receptive
A majority of social media users are not using it for shopping. But the chances of drawing their interest in your product are high because it creates a sense of curiosity. For example, if an ad sells a product with an attractive discount, irrespective of whether they buy or not, they click on the link and eventually land on your site.