The Most Important Social Media Trends To Know For 2020
Social media is one of the biggest things in the year 2020, both for the consumers and businesses. During the early stages of social media, companies used to depend on the features provided by social media. As time passed by the social media platforms started introducing business-friendly features and changes so that it can become one of the best means of advertising by them.
The social media space grows and expands at a rapid pace. The trends keep changing daily; therefore, it becomes tough to keep track. In this article, we will discuss some of the most important social media trends that you need to know for 2020. Knowing these you will have massive advantage within the market.
Personalization
Probably, the most crucial aspect that has been merged into social media advertising is Personalization or targeted advertisement. The highest population of social media users is millennial. All of the social media platforms are working hard to improve their algorithms so that the millennial gets what they want in their feed. In that same way, businesses should target their content and curate their content according to the target consumers. This will increase the effectiveness of the advertisements by manifolds.
Dynamic advertisements
From the time social media platforms have started to integrate advertisements, they have become feature-rich. Ads have become more interactive and informative. Instagram and Facebook get a shout out in this regard; they have the most feature-rich advertisement platforms. With carousel ads and video ads, it lets you blend in the advertisements with the feeds. Moreover, Instagram shopping integrates the selling experience within the posts. Therefore there are no unnecessary redirects to the profile bio of the seller.
Video appeals more
Intelligently merging content with advertising is the goal for the future. Video is probably the type of content that has the highest consumption numbers. Moreover, there is a high degree of flexibility when you consider this form as well. You can create long-form videos, courtesy YouTube and short-form videos, courtesy Instagram TV, or IGTV. One of the most significant advantages of video advertising is that you can reuse and repurpose the content across different platforms.
User-generated content
There is a difference in advertisement coming from a business and material coming from a general user. People tend to believe in user-generated content much more than ads. Coming from a user, they feel that it is a firsthand experience and trustworthy.
You can’t be the jack of all trades
For the successful use of social media for advertising and influencing, you need to specialize in one platform. Not all platforms are growing at the same rate. Therefore targeting a stagnant platform will give you mediocre outcomes. For example, the 2020’s highest-ranking social media platform is Instagram. Consequently, it would be preferable to invest venturing into Instagram rather than Facebook. Moreover, you also need to specialize in the type of content you create to advertise, videos, banners, or something else.
