Advantages of Social Media Marketing for Your Business
Social media is one of the most cost efficient and easiest ways to bring attention to your brand and increase your sales. There are currently 4.2 billion active social media users in the world. Think about how many people you could reach with your brand. It’s time to start taking advantage of the fact that nearly all social media platforms are free to download.
Increase brand awareness
Creating your company’s visibility is key when it comes to getting people’s attention on platforms such as Facebook and Instagram. You have to ensure that your page is aesthetic and eye-catching in order for other companies and consumers to notice your page. If you want to build a bigger client base, start off with following similar brands on instagram and their followers, so you are reaching the correct audience and progressing past your competitors all in one. Each post that is shared, by the people you have linked with on the platforms, will be introduced to a new network of individuals
Partnering with influencers or other companies
By partnering with popular influencers or another brand, it automatically gets you more followers from whoever you collabed with. For example, Holly Hagan’s latest collaboration with Naked Apparel caused a lot of attraction to their website. This is because Holly Hagan is a well known influencer and they knew how to advertise it correctly. They have also advertised it on Snapchat, Instagram and Twitter which gets a younger audience interested in the advert.
Another example is when Lego and Harry Potter partnered up to create lego models of Hogwarts and other key items in the movies. They also created the Lego Harry Potter game for Xbox, Playstation and the WII. This brought in a lot of attention and sales because even if you weren’t interested in video games or lego, but you loved Harry Potter, you would buy it, simply for the name.
Better Customer Satisfaction
By marketing your company on social media, you are more likely to build closer relationships with potential clients. This has many benefits such as it makes the sale a more friendly experience for the customer, it helps you figure out what your client likes and dislikes so you know how to construct the product/service they request, and they are more likely to recommend you to other people if they feel they have a personal connection with you.
