Why Adapting to Google’s Mission Can Do Wonders for Your Website
So you’ve created a nice website that was well designed by a well known web design company Manchester and filled the site with lots of interesting content that you think your viewers will find interesting. Not only that, but you’ve also hired the same web design company Manchester to also optimise your website and create a good SEO strategy.
Everything seems really good from your end until Google suddenly rolls in an update—and not just any update. It’s a major SEO update that will change your SEO strategy as a whole. Now, you panic because you have to make some last minute changes and have to consult with your web design company Manchester again.
But let me ask; is it really necessary for you to revamp your SEO strategy just to suit to update? Or is there another way to approach this? Let’s find out.
Why You Shouldn’t Worry Too Much About Updates
Yes, updates can be a hassle because of the changes you have to make, but they’re no big deal. You see, Google regularly makes these updates because they want searchers to find as much relevant content as possible. As you can see, Google’s mission is very consumer-centric. So if you adopt this mission in building your website, you won’t really have to worry about SEO updates.
How Do You Adapt to Google’s Mission?
First thing’s first, you have to make a website that people will want to visit. Content is always key when it comes to website building because Google rankings will always favour the website that has the most relevant content matching the keywords. This doesn’t mean though that you can ignore SEO already. You just need to have some solid non-competitive keywords and an attractive meta description. With all that, you should be set with your foundation.
Now let’s say Google rolls in an SEO update again. If your foundation is strong, you only need to tweak some of your content to fit the update, not revamp your strategy. Let’s take the example of Google lengthening the character count for meta descriptions. When the update rolled in, a lot of website owners jumped at the opportunity to make their meta descriptions longer.
However, there were a lot of website owners that didn’t anymore—because they didn’t need to. They already had good content, a solid follower base, and an existing SEO strategy to follow.
And guess what? After Google made the meta description character longer, they shortened it again. So now the ones who lengthened their meta descriptions have to make them shorter once again.
So what is the lesson that we can all learn here? The lesson is simply to always focus on the mission that Google has for its consumers—provide relevant and high quality content. Content is always king so it’ll trump SEO any day. Besides, as long as you have solid content, all you have to do is adjust your SEO from time to time. You can get your web design company Manchester to help you with that, but it won’t be such a big hassle.