Advantages of having multiple payment gateways on your eCommerce website
Multiple payment gateways are a smart option for business owners who want to facilitate the setting up and promotion of their online stores. Using a single payment option is a thing of the past and cannot provide the ease and convenience of multiple options.
The payment gateways turn the business into a profitable venture. There are a series of benefits for introducing multiple gateways, and they can be listed as follows:
Simplifying the shopping process
As an e-commerce business, we know the necessity of keeping the entire process as simple as possible for the consumers. Too much confusion deters the simplicity and hampers the overall experience.
So, checkouts and payments of the purchases made should be available in a user-friendly format, saving on time and effort. Findings have revealed that consumers let go of their shopping carts if they face a complicated checkout process design.
Mobile payment applications are a one-stop payment solution for the youth. They prefer easily accessible payment platforms like Venmo, which are quicker and efficient. Many retailers are shifting towards highly defined payment methods so that they can influence the payments furnished by the customers.
Choice of preferred payment method
Customers always have a preferred mode of payment which helps them complete the checkout process at ease and with peace of mind. For instance, an individual will prefer credit card payments as they can earn rewards and loyalty points.
Others will prefer mobile applications for the ease and convenience that it brings across. Hence, depending upon the different payment methods catered to, the sales and the customer experience will only improve further.
Many payment methods avail the benefits of reduced charges per transaction and lower restrictions on the payments made. Further, as the age limit varies, the payment method also differs.
Reliable and trustworthy transactions
The safety and security measures that power the transactions are a significant concern for the consumers shopping online. They are always worried about going south and online threats, which put their checking accounts at considerable risk.
In such cases, they always prefer to use gateways that comply with the safety regulations and protocol to not lose out on their hard-earned money.
It’s a widely accepted fact that the more the number of portals, the higher is the reliability and trust factor when it comes to online payments. Consumers trust authorized payment portals to complete the purchases.
Increase in global revenue
Payment gateways vary to a large extent with the demographics, especially the region and location data. Also, with different currencies and their associated rates, different payment channels are a necessity.
When the online stores want to spread out globally and enter into the international market, it is preferred to adopt the local payment portals to have an accessible mode of payment.
For instance, if the activation of the PayPal mode of payment is not possible for the online store, it is difficult and inconvenient for the international crowds to make the payments. Borderless payments are here to stay.
Also, the functionality of automatic conversion of currencies as per the exchange rates is a handy feature that promotes convenience and user-friendliness.
Poorly functioning gateways isn’t an issue
When any payment portal doesn’t work, online business owners always have the option of shifting to the other payment option rather than fretting over lost customers and complaints flooding their inboxes.
Payment gateways crash a lot, but the best way to avoid huge losses is by using other channels of payment and keeping them open. Hence, multiple payment gateways function as a back-up and keep the customers satisfied at checkout.
It also helps in buying time for the business owner to sort out the problem with the development team and straighten out any difficulties. Further, there’s the option of saving customer-related information. Specific payment gateways keep the records saved which are readily accessible in the next payment. Hence, payment processes become swift.
Above and beyond transactions
Payment gateways are not only for processing payments. They do a lot more than that too. Authentication of the customer details occurs through the payment channels. Also, payment gateways are responsible for maintaining records of the customer-related information in their online database.
Further, having specific payment gateways on the eCommerce website reinstates the faith of consumers. The popular gateways are a massive part of the branding program. They’re crucial to the marketing strategy of the eCommerce business since it conveys a lot about the business.
They indirectly communicate a lot about the storefront and the kind of services they offer. Multiple options mean that they want to keep the doors open to the consumers. They value customer opinions and prefer repeat sales over anything else.
Improved efficiency of Payments
Every provider has different features and costs for maintaining the gateway on the eCommerce website. They offer a wide variety of features, thus, making it simple for set-up in the storefront.
Increased elements and formats further bridge the gap between innovations and usage. Technology is the essence of payment channels, and the new-age tools are making transactions as simple as texting a friend. They’re a single click away and guarantee instant settlements.
Payment disputes are rare, and the reconciliation is quick and efficient. With the increase in merchants and third-party providers, the necessary configurations are easily extensible and adaptable.
Conclusion
We are well aware of the payment gateways and the associated multitude of benefits. As an eCommerce business owner, weighing the pros and cons is necessary. Further, after giving utmost considerations, making decisions about establishing the payment channels is straightforward. Soon they become an integral part of the checkout process.
Incorporating a payment gateway doesn’t end at that. It’s the beginning since the resulting maintenance is applicable. Hence, make a wise choice of the payment gateway after a closer look at all the benefits.
Payment gateways offer a basket of features that influence purchases, conversions, and immediate payments, all of them just a click away. Integration of these payment channels into the eCommerce platform is perfect for a diversified reach and increased expansion.
