The Beginners’ Guide To Content Management Systems (CMS)

The Blue Whale Warrington SEO team spend much of their time working in Content Management Systems (CMS) because that’s quite simply what it takes to successfully grow our clients’ businesses online. No matter what size business you have or what industry you trade in, web content and SEO are inseparable.

As part of the Blue Whale service, the SEO Warrington team offer a fully managed SEO service or make it easy for you to take control of content and manage it yourself with our user-friendly, WordPress, Magento, OpenCart and WooCommerce CMS software.

If CMS is new to you, then the following guide put together by our SEO experts in Warrington will answer some of your questions:

What Is A Content Management System (CMS)? Our Warrington SEO Team Answers

Every website relies on content. Although a lot of technical, backroom work goes into making that content visible and functional, it is ultimately the words, images and videos you use on your website that, when Search Engine Optimised (SEO), help search engines and customers to find your business, and buy products or services from it. Inevitably, as your business website become more established, the amount of content increases and to make sure that it performs well and supports your business objectives, your content needs to be managed; CMS is what lets you do that.

How Does It Work?

Users are given access via a secure login to a CMS dashboard or control panel. From there, they can modify, archive, replace and even collaborate on content with other users before publishing to a website.

Can Anyone Use It?

Generally speaking CMS systems are built with the user, or perhaps more specifically, the amateur user in mind. With just a little guidance, training and patience, absolutely anyone can use a CMS system to upload, edit or remove any web content such as text, images and videos. For those with more advanced web skills, CMS is a great platform for making more complex changes to a site’s layout, functionality and coding.

What Are The Advantages Of Using CMS?

If you need a website designing or a marketing campaign developing, then CMS software, whether used by you or our Warrington SEO team, makes it easy to capitalise on sales opportunities instantly. If a product sells out, you can alert your online customers immediately. If someone makes a mistake and you end with surplus stock you can instantly run a flash sale or promotional offer to dispose of it. If your business wins an award you can upload a news post or blog about your achievements straight away. Furthermore, most CMS systems capture data about your website and give you statistical reports about its performance and the browsing and shopping habits of your visitors.

Is It Time-consuming?

The Warrington SEO team get asked this question all the time and the answer is always the same: it depends on you; on your time, your web and marketing skills and the needs of your business.

If you run a small business then initially, managing your content might require anything from 5 to 15 hours a week of your time. If your business is well established and relies on a lot of updates then content management can easily become a full-time job. Whether you employ someone in-house to take care of it or employ Blue Whale Media’s Warrington SEO team to update, refine and improve everything for you, is totally up to you.

What CMS Service To Blue Whale Media Provide?

Many of our clients are too busy to effectively manage their content so rely on us to handle it for them. Like any Blue Whale web project, our CMS service is bespoke. If you’d like to write content but have the Warrington SEO team optimise it for search engines and upload it, we can do that. If you’d prefer to let us write or select your content and upload it regularly, we can do that too. To find out more about how SEO and CMS management can benefit your business, get in touch with the friendly SEO Warrington team here at Blue Whale Media and see what we can do for you.

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