Beginners guide to creating an effective Social Media Strategy

Beginners guide to creating an effective Social Media Strategy.

Establishing your target audience

Your first step in creating an effective social media marketing strategy is to know who you want to aim your content at. Knowing your target audience can be extremely valuable as you will know how to grab their attention and how to keep them engaged.

You can do this by creating an audience persona. Audience personas are a deep look at the demographics of your audience, including their interests, fears, needs, and behaviors.

Setting and achieving goals

After you have set out a clear target audience then you will be able to set clear aims of what you want to achieve with your marketing strategy. Believe it or not there are many different outcomes you can achieve through creating a developed marketing plan.

For example, you can create posts with the intention of building brand awareness, developing website traffic, lead generation and many others. You could just be creating posts to build credibility as a brand. This means that when potential customers reach your page it will look full and make you look like a fully established brand.


Budgeting and target audience go hand in hand. You have to make sure you’re spending your money on the more effective methodology. There’s no point in putting your funds into boosting your engagement via email marketing if your main target audience is the most active through instagram.

It is important to make sure you do the correct research in order to spend money strategically. Another element that is just as valuable as money is your time! Making sure you’re spending your time on the most relevant parts of your plan. Budgeting your time can really help to make sure you’re spending your time wisely and not dedicating too much effort into the weakest elements.

This can also include setting different roles for members of your team. Using their strengths to your advantage and making sure everyone has set roles can be extremely beneficial in saving times and resources.

Using research to your advantage

Now this may sound like a bit of a “duh” moment. But hear me out, making sure you know the ins and outs of your chosen platforms is crucial in the long run.

Knowing what times are the best to post/the correct hashtags/buzzwords. This will eventually become second nature when creating your content.

What content are you going to create? Will you produce eye catching infographics, informative statuses, out there animations, etc. Another thing is to know how to use the right platforms to your advantage. Learning these little tips and tricks will help you boost engagement and productivity.

Keeping track

Keeping track of your progress can be extremely useful. Whether this is via engagement, sales, traffic, etc. all of these factors can be useful to see what you’re doing successfully. Don’t be disheartened if you find yourself regressing as you then just need to start the cycle from the beginning again. Starting again is not failure, it gives you the opportunity to refresh techniques and try something new.