Beginners Guide to Seasonal Marketing.

Seasonal Marketing is a great way to show your audience that you are people too! No one wants to work with a company run by robots… It’s another way to reinforce your brand guidelines and put your own touch on events and holidays. This shows people your ethics and what you stand for as a company, which can add personality and identity to your brand.

Seasonal Marketing can seem overwhelming when you don’t know where to start, but don’t worry we have got you covered. Follow this beginners guide to help you make a great start to the holidays!


When planning your seasonal marketing it’s important to make sure you have plenty of time to plan and create. You are wanting to start thinking about what you want to create months in advance. If you’re planning Christmas marketing in November then you’re doing something wrong. This is a great way to keep organised and make sure you have enough time with other marketing that may need to go ahead. Your other regular content needs to make sure it fits around your seasonal content. You don’t want to be planning two campaigns with different offers running at the same time. Otherwise, this might get confusing for you and your customers.

Don’t overdo it

It is important to showcase the holidays that are important to you, relevant to your brand and community. You don’t need to be celebrating every single national holiday as this can lose its charm. Picking out specific holidays creates a better impact and overall better impression. An important question to ask yourself is “What will I gain from posting this?”Does this occasion represent our brand? Does it mean something to us as a company? Can I create sales from this occasion? Can you include some type of product or service promotion? Are you able to throw in an offer…(Black Friday discount, Easter offer, Summer deals)

Stay on brand

Celebrating different events can be exciting and fun but it is vital to make sure you’re staying true to your brand. Although holidays usually come with their own aesthetic, you need to make sure you are incorporating your own colours and styles. This can be challenging but very rewarding when done well.
This is a great way to separate you from your competitors and help you to look more professional. Having your own personalised graphics is a great way to make you stand out as a company. Aesthetically pleasing and engaging content will help you to create a better relationship with your customers.
In conclusion, seasonal digital marketing can be a great way to incorporate more personality into your company. You can showcase who you are and what you stand for as a brand. But remember to plan in advance to avoid the stress of doing it all at once, choosing specific holidays that have a purpose and staying true to who you are.