Benefits of Consistent, High-Quality Content Marketing
In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programmes. Why? Well, content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence and driving sales, content marketing is a mission-critical growth method for most businesses.
Writing for the web can be challenging, especially in content marketing, because you have less than 5 seconds to engage the visitor. At Blue Whale Media, our content writers and marketing team focus on clarity of thought and presentation, and high engagement value when they market content for our website. Here are the benefits of consistent, high-quality content marketing:
Heightened brand affinity
One of the most beneficial bonuses offered by content marketing is increased brand affinity, in which consumers feel passionately about and share the values of a brand or company. Brand affinity is the holy grail for marketers; individuals with brand affinity aren’t just into your products or services – they’re like you as a brand. They love what you sell and offer and frequently tell their friends and family about how great your brand is and will vouch for your products without any prompting or coercion whatsoever. In short, clients or customers with high brand affinity are your superfans and they are arguably the most valuable to you.
Increase your SEO and traffic
Anyone serious about inbound marketing knows you cannot win at SEO without a killer content strategy. In fact, effective content creation is the foundation of organic search and the best way to drive more website traffic. After you address technical SEO issues on your website, do you sit back and wait? Of course not; you continuously generate high-quality content that excites your audience. When you produce useful content that answers searchers’ questions, Google will reward you with better rankings in the search engine results pages (SERPS).
Connect with your audience through multiple formats
Your potential customers or clients all have unique needs and there’s not a universal format that suits every need at once. Some people prefer visuals to text; others want to skim through bullet points, others would rather watch a video or even listen to a podcast. One benefit of content marketing is keeping your voice and values consistent throughout while flexibly offering formats that meet any different customer needs. These may include:
- Blogs posts
- White papers
- Live Q&As
A format can change according to what’s most appropriate or useful to the audience and there is plenty of room to experiment with how you deliver information.
The more quality content customers see from your brand, the more likely they are to make; others a positive association with your company. With these content marketing benefits, before long, you’ll become the brand that your audience relies on when they need industry-relevant information and the brand that they cannot wait to tell other people about.
If you would like more information on content marketing and how to be successful, why not get in touch with Blue Whale Media today?