SEO benefits of high-quality link building

Benefits of Link Building for SEO

If you’ve been running an SEO campaign for your startup, you may already be familiar with the importance of good SEO. An effective SEO campaign does not limit to the usage of keywords alone. You need to consider several other strategies like content marketing, onsite technical structure, meta-data, and the list goes on.

Among the many important Warrington SEO strategies, link building is an indispensable element. So, if you’ve not been spending enough time on link building, it’s high time you reconsider your SEO marketing campaign. Link building still remains a crucial factor of off-site SEO, which ultimately pushes your website higher on SERPs.

What is link building?

Link building is a simple process of getting links to your site. However, as easy as it sounds, creating a powerful link building strategy is often a challenge and highly time-consuming. Also, it does not merely mean acquiring any kinds of links on the internet pointing back to your website. Rather, link building involves building relationships with other credible and authoritative websites and placing only those links that are relevant and valuable to the readers. As any expert web designer from Warrington will tell you, build links for the user – not the bot!

Improves your rank on Google

Links are still a very crucial ranking factor for Google. In fact, if there are no links on your website, it is impossible for Google to rank your website regardless of the quality of content on your site. The more backlinks you have on your site, the higher your chances of ranking on Google. 

Make sure to create original and unique content on your website. Additionally, add some backlinks from relevant and authority sites. This will surely increase your chances of ranking better on Google.

Drive more traffic to your site

When you build high-quality backlinks on an authority site, you can expect traffic generation on your site from external sources. This means, with a powerful link building strategy, you’re ensuring continuous traffic to your site for the long term.


Links from authority sites will give your website more credibility. The higher the number of backlinks directed to your website (from trustworthy sites), the higher your site’s credibility. Remember, Google ranks those sites that they think are providing valuable information to readers. It works on the basis that other credible publishes will only link to your content as it enhances their user experience. So, focus on acquiring links from authoritative sites only.

Increased brand exposure and visibility

Link building also supports lead generation. For instance, if you’re aiming to acquire a new audience base in a new geographical location, link building can help in creating brand awareness in that location. This is particularly beneficial for startups as it allows you to establish your business’s reputation.

More revenue opportunities

Since link building drives more traffic to your website, it also means more opportunities for generating revenue and increasing sales. When you have more credible links on your website, you tend to land higher in SERPs. And the higher your land on SERPs, the more chances you have to attract potential customers. This means you have better chances of selling your products and services and ultimately generate more revenue.