Case study blog about how our graphic designers created bespoke and branded product packaging for More Life.

Bespoke Packaging Design For More Life CBD

Think back to the last time you opened a package. How did you feel? Excitement, enjoyment, joy, anticipation would be quite common feelings, wouldn’t they?

If you own a business, then customised packaging, you create a gateway to induce that emotion to our customers. The packaging design is what catches a customer’s eye and makes them pick it up in the first place. 

At Blue Whale Media, we can give your product packaging the impact you’ve been waiting for. For example, one of our recent projects includes the packaging design of More Life CBD’s products. For a niche market and industry, this packaging needed to be unique. Our team has created something that will help More Life CBD stand out amongst its competitors for branding as well as customised product packaging design.

Why do you need branded packaging?

A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. The design of your packaging should be viewed as an extension to your company branding; it allows customers to identify with your product quickly even when compared to competitor products. A crystal clear view of what makes your brand effective is what we aspire to do to redefine or evolve your brand.  For the majority of consumer products available, the package design has time and time again become a marketing tool for businesses, such as More Life CBD. 

Custom packaging presents, not distracts 

From a design and branding aspect, your product packaging needs to complement your product to be the stage that represents it to the world. 66% of consumers said they have tried a new product because of the packaging. 

Well designed packaging, above all else, does two things: 

  1. It enhances the excitement your customer already feels once they receive their purchase.
  2. It presents the product in a way that adds value when your customer opens the box. 

The overall result is a consistent brand experience and a professional presentation of not just a product, but a brand or a business.

Once you’ve found a way for your packaging to support your branding, the next thing is to think about how your brand represents itself to the world. 

Brand identity and packaging 

As a small business, you’ve probably spent a bit of time on your branding development. All things would have been created with your brand’s message, morals and product in mind. Your product’s packaging can be a helpful marketing tool through advertising. Branded products are easily recognised, so having branded packaging with your logo front and centre helps customers remember your product when shopping. This means that by using your branding elements on packaging your showing off what’s inside the box. Your brand strategy and identity is the foundation, it should be respected, especially on your product packaging. 

Take a moment to think about some of your favourite brands; they all have one thing in common: they are memorable. Packaging design is a large and demanding field for you to tackle, but we can help. At Blue Whale Media, we have designers who can deliver both product designs that are original and enhance your brand identity. Why not contact us today for more information?