How to choose the best eCommerce platform for SEO
93% of all internet activity starts with a search, meaning you’ll have a tough time running an online store if users can’t discover your website through Google. Today most ecommerce platforms offer a variety of features that’ll help you optimise your ecommerce website for Google. With SEO in Manchester, there are a lot of factors to consider, including UX, speed, meta tags, etc. you’ll need to find a platform that suits your business needs. Our website design and Cheshire website development team at Blue Whale Media have put together some of the best ecommerce platforms available and why you should use them?
Shopify is one of the largest ecommerce platforms in the world, powering over a million businesses online. Shopify has an easy to use interface that makes it easy for you to start selling your products and services online. Shopify is a particularly good platform with a well-built integration for certain applications. It also has a detailed dashboard making it better to understand your sales performance.
Woocommerce is used by people who are looking to build an ecommerce website within the WordPress environment. It can be added as a free plug-in from within the backend of the WordPress platform. Due to the popularity of WordPress, Woocommerce makes selling directly from the platform very convenient. The only drawback is that Woocommerce doesn’t offer much customisation when it comes to ecommerce.
Squarespace is an online all-in-one website builder with hosting and designs included. Many businesses use Squarespace due to its ease of use and pretty templates, but there are some limitations. Squarespace can only connect with a few of the most crucial apps, such as Google tools and payment processors. Squarespace is not the best for the breadth of ecommerce features, but it works well for online stores that don’t have a lot of products.
If you’re on a budget or unsure if an online store is right for your business, it might be best to start with Weebly. Today Weebly powers over 40 million users on a monthly basis. Just because it’s the cheapest option at present doesn’t mean it lacks the ecommerce capabilities. Weebly’s marketing tools are a brilliant introduction to the world of social media and SEO.
Wix is the UK’s most common ecommerce website builder; it was launched in 2006 and now has a customer base of over 100 million users. Wix is one of the most reasonably priced ecommerce platforms, it may not receive quite the same features, but it’s enough to get a website, blog, or online store up and running within a few hours.
Choosing an eCommerce platform for your online business is not a decision to be taken lightly.
At Blue Whale Media, we can assist you with the best ecommerce platform for your business needs; we have seen clients who have been successful in using the above platforms within their ecommerce websites. It’s all a matter of tweaking and discovering how each platform may suit your website.