The Best Tools for SEO

SEO Tools are all about content marketing. Your website needs fresh and new content regularly to stay on top of the game. And SEO (Search Engine Optimization) tools can help you do just that.  

There are multiple SEO tools out there, and hundreds of them are being introduced now and then. Different SEO tools offer different features and benefits. Thus, it becomes quite hard for you to pick the right one for your website. However, to narrow it down for you, we have come up with the four leading SEO tools in the realm of content marketing.

We’ll be discussing each of these tools individually so you can get a better idea of what each tool has to offer. And accordingly, pick the one that suits you best according to our own SEO agency in Manchester.

Before anything else,

What are SEO Tools?

If you want your website to succeed, you need to push your website towards a better rank on the Search Engine Ranking (SER). The higher you are placed on the SER, the more chances you will have to attract more people. Now you may ask how to place your website high on the SER. It is simple – by updating your website regularly and by creating fresh and new SEO content. This is where SEO tools come in.

SEO tools provide SEO friendly keywords, backlinks, and domains to boost your website and help your content appear in the search engines. In simple words, SEO tools help you optimize your website and increase your visibility in different search engine pages.  

Here are some of the best SEO tools you can use to improve your website:


SEMrush is a great start for beginners who are new to the whole SEO concept. If you need more information regarding SEO and digital marketing, SEMrush is your go-to.

One of the best features offered by SEMrush is the ability to inspect your competitor’s rankings. This makes it much easier for you to generate SEO friendly keywords.

SEMrush also helps you earn trusted backlinks and allows you to keep a tab on your opponent’s backlinks. Backlinks are important elements for the success of any website. These are links to various authority sites that you can earn.

Another great thing about SEMrush is that it allows you to keep tabs on your website campaign’s performance. Most SEO tools take quite some time to load the performance of your website campaigns. On the other hand, SEMrush lets you check your performance right away and shows your traffic data, keyword ranking, and the overall performance of your website. Thus, if your website isn’t doing so great, you can make the necessary changes to improve your campaigns in time.


Moz is particularly famous for its informative blog on SEO content. From beginners to advanced levels, everyone can find useful information about website building on Moz. Moz also offers some pretty good service free of charge. So, if you want to try your luck in website building without spending, you can give Moz a try.

Moz offers different services such as link analysis, keyword research tools, and SEO keyword generator. It also monitors your website and fixes technical issues like broken redirects, missing title tags, etc. Compared to SEMrush, Moz has the upper hand when it comes to keyword generation since it offers a wider range than the former.

It also allows you to check your keyword ranking and website performances. In a nutshell, Moz is a one-stop-shop for different SEO tools. It also provides support and resources to guide website builders on how to use those SEO tools and improve their website.


Majestic is one of the best SEO tools out there. However, it’s important to note that it is not an all-in-one tool. It only focuses on one thing, but it does an excellent job. The main purpose of Majestic is backlinks. 

Majestic is more a complementing tool rather than a competing tool. The above tools that have been mentioned above are lighter on backlinks but more specialized in other SEO features. So this is where Majestic comes in – the tool that is solely specialized on backlinks. Hence Majestic can act as a great complementing tool for SEMrush and Moz. 

Majestic claims that they are the largest backlink index in the world. They are also among the longest running backlink since they were started all the way back in 2011. The depth that Majestic provides on backlink is something that you’ll never find in any other SEO tools.

The tool has tons of reports with amazing visualization and analytics. The data they provide can really help in guiding your SEO pages, and as such, you’ll have increased traffic. 


The final tool on this list is the Ahrefs tool. Ahrefs is another tool that provides users with one of the best backlinks for any website or URL. 

When this tool was first released, its main function was to provide backlinks as a way to analyze them. However, over time, there have been many new features added to Ahrefs.

One of the best features of Ahrefs is generating keywords. It can generate millions of ideas for your keyword, which is very helpful for SEO. When you use the tool to search the word ‘iPhone,’ you’ll get more than 5 million results.

Ahrefs also provides the latest keywords that are found every month. You’ll also be able to see your page’s ranking history for a particular keyword. All these features are extremely helpful for your SEO efforts.


Creating an SEO-friendly website can be quite challenging at times for website builders, which is why you should choose the best web designers in Manchester. It is always evolving, and as such, it demands a lot of work. With competition on the rise, it becomes hard to catch up even for the most experienced SEO site builders. In order to keep up with the trend, you need to keep yourself ready and up to date. However, with the tools mentioned above, your work of building an SEO site will become much easier. These tools can also help you to get the results you want at a reasonable cost.