Blogging vs. Content Writing
The terms blogging and content writing may seem synonymous; however, this isn’t the case. While both are types of content writing for websites, they each have a different purpose.
There are subtle differences in the roles of each; at Blue Whale Media, our team of bloggers and content writers often work together; however, their skills vary in comparison.
Writing regular blogs helps to give your company personality, whereas content writing is part of establishing you as a trusted brand. However, there is a lot of detail to both roles; here’s what you need to know:
When you ask your content writers to create blog content for you, you’ll get a steady flow of quality content designed to educate and entertain your readers. Many people turn to the internet to research and learn more about specific topics. If your website presents information to your readers, they are more likely to choose you for the services you provide as a business. Making blogging one of the most valuable tools you can use to reach your target audience and build trust.
Like blogging, content writing can play a significant role in your search engine rankings. However, it isn’t something you will update regularly. While it’s essential to make adjustments as you add and remove products or services, you’re likely to create the content for those pages and leave it for a period of time before amending or changing it. This can be the most important factor in how people view your business as poor website content could mean that a customer turns to your competitors.
One major difference lies in the purpose of the writing; within content writing, the specific purpose is to make sales. You are specifically selling the brand, the product, or services to the readers; it is essentially promotional content.
Blogging has a more personal side of writing; the person writing has the ability to write about their experiences and what they want to, which is generally trying to gain exposure as well as an audience. Even company blogs are usually more informative or educational than to do with sales.
Search engines frequently crawl websites looking for new and valuable content; a blog is an ideal way to provide this information to your readers and capture search engine traffic and attention as part of an SEO strategy.
Interesting facts about blogging and content writing
- According to HubSpot, 53% of marketers say that blogging is their top content marketing priority.
- According to Nielsen Norman Group, visitors only read 20% of the content on a web page on average.
- According to Contently, Coca-Cola now spends more money on content creation than it does on television advertising.
- According to The Next Scoop, consistent blogging can increase website traffic up to five times.
- OptMonster says that 65% of people find it challenging to create and produce engaging content consistently; that’s where the content writers come in.
Blogging is a tool, whereas content writing is the operating system it exists in. Even though content writing and blogging have major differences, they can be the best thing you do in terms of a marketing strategy. If you’re interested in blogging or content writing services, please contact Blue Whale Media today!