How to boost your eCommerce website
When it comes to boosting your eCommerce website you really need to understand what you are selling and who your target audience is so you can get the best out of your site. Today it is easier to create your own eCommerce site which might have given you the same idea to start your own, although it’s best left to the professionals such as Blue Whale Media to provide the best web design in Manchester. If you want to make money online just setting up an eCommerce website isn’t going to get you sales anytime soon. In today’s blog, I am going to tell you how you can improve your site so you can get the best out of your eCommerce website.
Paid Traffic
This is one of the best ways to get you going if you have just started your site. With Paid Traffic from PPC advertising, it can be expensive and if it isn’t done properly it won’t be beneficial for you. What you need to
do first is spend small amounts of money on your first campaigns just to see if paid traffic is best for your website. Don’t be afraid to test out a different type of paid ads. We have done this for multiple campaigns and we now know what works best for us. This can take some time but doing it properly and with the right advise this could be the best for your eCommerce site
Facebook Ad Center
Depending o your product or service Facebook can be a great tool for you to get sales with social media marketing. Firstly you need a Facebook page where you can show people on Facebook who your company is and what you do. After doing this and you have created some content for your page why not try and boot your post. On Facebook, you can customise your target audience to make you’re targeting my specific. If you do this right you will be able to get in front of people you might not be able to on Google.
Organic Content
We recommend that to boost your eCommerce site is to create content for your website and post it. This could be a blog, a how-to guide, anything that relates to your products. Doing this will help Google to index your blog and understand what your product is to give people the best experience. However, you don’t want to be writing and creating content that is not relevant to you or your customer because you won’t be getting any sales. Create useful content that people would read and use. Fresh and original content is great way for organic traffic with the best SEO in Manchester.
Have a simple Checkout
By having a simple checkout will make your eCommerce site a better experience for people. If you could implement a guest checkout option which eases the checkout process for new people who visit your site. Also if you have a “sign up” before people are able to buy your product you might start to lose sales, so make it as an option. To make it simpler you could also decrease the number of form fields that potential customers need to fill in. this will also make it easier to buy your product.