Advanced Communication approached Blue Whale Media Ltd as they were a new telecommunications company looking at attracting business from the SME and Medium Enterprise industries. We undertook extensive market research for the project using data from the office of national statistics and a recent research paper. 

We chose colours that were in line with Medium Enterprise business and also that illustrated trust. We then chose a design that was image-heavy as we wanted to illustrate the forward-thinking of the company. We chose to use a modern Hamburger menu for the main navigation so the navigation bar doesn’t distract from the styling of the page. The Hamburger menu then opens into a full-screen view of the navigation bar to ensure that customers can clearly find the information they are looking for. We also used split images that on hover provide more information. This is a great way of having a lot of content on the page but ensuring the page is manageable for the reader. These are just some of the features of the design, we hope you like the design and enjoy exploring the website.