Align to Zero – Imperial College London
Blue Whale Media is proud to unveil the logo design for “Align to Zero,” an ambitious program initiated by Imperial College London aimed at enhancing sustainability across its campuses and significantly reducing its carbon emissions. This groundbreaking initiative represents Imperial College London’s commitment to environmental stewardship and its role as a leader in sustainability in the academic world. The logo was crafted to embody the essence of the program and its objectives, using a thoughtful combination of colours, symbolism, and typography.
Logo Design Philosophy
The “Align to Zero” logo is more than a visual identifier; it’s a symbol of the program’s mission to create a sustainable future through actionable, science-based solutions. The design process was guided by the principles of clarity, inspiration, and commitment to sustainability. We aimed to create a logo that not only captures the attention but also communicates Imperial College London’s dedication to reducing its environmental impact.
The Logo Elements
Each element of the “Align to Zero” logo was meticulously selected to reflect the program’s core values and goals:
Iconography: The logo features a dynamic, abstract representation of a group of people, highlighting the interconnectedness of sustainability efforts across the globe.
Colour Scheme: The choice of oranges, yellows, and blues in the logo is deliberate and meaningful. Oranges and yellows evoke warmth, optimism, and the energy required for change, representing the program’s enthusiasm and positive outlook towards achieving sustainability. Blue stands for trust, reliability, and responsibility, reflecting Imperial College London’s commitment to environmental stewardship and its role as a trusted leader in sustainability education and research.
Typography: The logo incorporates a modern, typeface that is both bold and accessible. This choice conveys a sense of clarity and determination, mirroring the program’s straightforward approach to tackling complex sustainability challenges. The typeface is designed to be versatile and legible across various applications, ensuring the program’s message is effectively communicated in every context.
Client: Align To Zero - Imperial College London
Category: Logos
Date: 26th July 2023
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