‘Bespoke Beauty’, owned and operated by Sarah, offers tailored spa and beauty treatments that cater to the unique preferences and needs of each client. Blue Whale Media was tasked with developing a logo that encapsulates the essence of personalised care and the elegant environment Sarah has cultivated. The challenge was to create a visual identity that is both professional and warmly inviting, mirroring the bespoke experience clients receive.

Brand Vision

Bespoke Beauty is dedicated to providing an intimate and customised beauty experience that makes each client feel uniquely pampered. Sarah’s vision of creating a space where beauty and personal attention converge guided our design process. The logo needed to reflect the sophistication and personalised service that are hallmarks of Bespoke Beauty, appealing to an audience that values exclusivity and meticulous care.

Logo Design Philosophy

Our logo design philosophy centred on elegance, personalisation, and approachability. The design needed to communicate the bespoke nature of the services while also being welcoming and accessible. We aimed to blend classic aesthetics with a personal touch to create a logo that feels both timeless and contemporary.

Design Elements

Colour Palette: The choice of salmon-pink and dark blue was strategic, reflecting the brand’s feminine and soothing qualities alongside a tone of professional reliability. Salmon-pink offers a soft, welcoming vibe, while dark blue provides a contrast that speaks to sophistication and trust.

Typography: The logo combines classic typography with handwritten elements, symbolising the blend of professional high-end service and the personal touches that define Bespoke Beauty. This typographic style conveys elegance and approachability, inviting clients to a space where their beauty needs are met with expert and personalised care.

Iconography: While the focus of the logo is primarily on typography, subtle graphic elements such as floral motifs or abstract spa-related icons could be included to enhance the beauty and relaxation theme. These elements would be integrated in a minimalistic manner to maintain the logo’s clean and sophisticated appearance.

Brand Messaging Through Design

The Bespoke Beauty logo serves as a cornerstone of Sarah’s branding, encapsulating the essence of her business in every detail. It communicates a message of personalized and expert care, designed to attract discerning clients who appreciate a tailored beauty experience. The use of warm and professional colors along with a mix of typography styles ensures that the logo is not only memorable but also deeply reflective of the brand’s commitment to individualized service.