Cheshire Bespoke Coatings
Cheshire Bespoke Coatings stands at the intersection of functionality and luxury, offering bespoke resin floors, tables, and bar tops that transform ordinary spaces into statements of artful elegance. Blue Whale Media was tasked with creating a logo that encapsulates the essence of Cheshire’s offerings—durability, beauty, and personalised design. The challenge was to convey the company’s commitment to quality and bespoke aesthetics in a visual form that speaks to an upscale market.
Brand Vision
Cheshire Bespoke Coatings is dedicated to enhancing the environments of their clients with products that are not only visually stunning but also long-lasting and uniquely tailored. Their vision of integrating art with practicality in everyday living and working spaces directed our approach to their branding. The logo needed to articulate luxury and bespoke design, appealing to discerning clients who seek the ultimate in elegance and customisation.
Logo Design Philosophy
Our logo design philosophy focused on elegance, exclusivity, and a tactile sense of luxury. The design had to reflect the high-end nature of Cheshire’s products and the meticulous attention to detail that goes into each installation. We aimed to create a logo that is both timeless and indicative of the modern techniques and materials used by Cheshire Bespoke Coatings.
Design Elements
Color Palette: We chose a sophisticated palette of gold, black, and white. Gold represents luxury and high quality, black conveys sophistication and elegance, and white offers a clean, modern contrast. This combination positions the brand in the luxury segment while maintaining a classic aesthetic that appeals to both residential and commercial clients.
Typography: The typography is sleek and modern, with clean lines that suggest precision and craftsmanship. It needed to be strong yet simple to reinforce the brand’s message of elegance and bespoke design.
Iconography: The logo incorporates a stylized icon that subtly references the fluidity and seamless nature of resin. This could be an abstract swirl or a more geometric shape, symbolizing the custom and artisanal approach of Cheshire Bespoke Coatings to flooring and surface solutions.
Brand Messaging Through Design
The Cheshire Bespoke Coatings logo is more than a brand mark; it’s a symbol of the company’s ethos of blending art with everyday functionality. It promises prospective clients a product that is not only built to last but is designed specifically for their space, reflecting their personal style and sophistication. The logo serves as a badge of luxury and bespoke craftsmanship, ensuring it resonates with a clientele that values aesthetic appeal and quality.
Client: Bespoke Coating
Category: Logos
Date: 16th August 2022
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