City of Liverpool Images
Blue Whale Media proudly presents the branding portfolio for City of Liverpool Images, a distinguished UK-based photographer dedicated to capturing the essence and vibrancy of Liverpool through stunning visuals of its landmarks and areas. Understanding the photographer’s mission to not only showcase the beauty of Liverpool but also to connect viewers with its rich culture and history, we developed a logo that encapsulates these elements while highlighting the unique perspective of the artist.
Logo Design Philosophy
The logo for City of Liverpool Images was crafted with the aim of merging the iconic imagery of Liverpool with the art of photography. This design needed to resonate with both locals proud of their heritage and international audiences interested in the allure of Liverpool. Our approach focused on simplicity, recognisability, and a deep connection to the city’s identity.
The Logo Elements
The logo is a sophisticated blend of symbolism, colour, and design, each chosen to reflect the core identity of City of Liverpool Images:
Iconography: At the forefront of the logo is a combination of a cityscape outline, capturing the recognisable skyline of Liverpool, intertwined with the silhouette of a camera lens. This integration symbolises the photographer’s focus on bringing the city’s sights to life through the lens, offering viewers a portal to Liverpool’s soul.
Colour Scheme: The choice of red, grey, and white pays homage to Liverpool’s iconic palette, mirroring the colours associated with the city’s landmarks and cultural history.
Red: A vibrant hue that not only represents passion and energy but also echoes the colours of Liverpool’s iconic buildings and sports heritage, drawing an immediate connection to the city.
Grey: Signifying professionalism and balance, grey brings a modern and sophisticated touch to the logo, highlighting the artistic and expert nature of the photography.
White: Offering clarity and contrast, white ensures that the logo stands out in various applications, symbolising the photographer’s ability to bring light and perspective to the city’s stories.
Typography: The logo incorporates a sleek, modern typeface that complements the graphical elements with its clarity and elegance. The choice of font is intentional, aiming to balance the artistic with the professional, making the brand name instantly recognizable and memorable.
Client: City Of Liverpool Images
Category: Logos
Date: 2nd June 2023
Other Portfolios.
12
Years of success
It all began back in July 2011 as a tiny start-up company with just two employees. Blue Whale Media is now a successful digital marketing agency with multiple different sectors and a team of highly skilled employees. Here’s to many more years of Blue Whale Media!
802
Completed Projects
Our team works tirelessly to collaborate on many projects: from branding and website design to social media. We work together to ensure that our clients are satisfied with their projects.
230
Positive Reviews
Our number one priority here at Blue Whale Media is to ensure our clients love their websites as much as we love working on them! Our friendly and helpful staff are here to support you in every way we can to make sure our clients are more than happy.
519
Hours spent designing
We design a multitude of different elements from business cards to packaging however, website design is our passion! All our websites are bespoke builds, not templated, to ensure that they meet your business needs.
Let’s get creative.
Get started on your project with your design partners
