Fitzpatrick – Branding you will want to capture forever
Fitzpatrick is an established photography company who approached Blue Whale Media for a re-brand as their clients were getting lost in the branding v the photography produced by them.
The Blue Whale Media team undertook market research of the top photographers in the world and the clients target area within his chosen form of photography. We decided upon a name change to Fitzpatrick. With the logo we incorporated the Est date as this shows experience and provides confidence to customers. The Icon mark features the name and the service type but singles out the F to show a striking feature. The F has then been manipulated to ensure authenticity. Within the website we have also animated the icon mark to make sure it is a enhanced call to action feature which will make the client memorable to customers.
Date: 11th October 2021