Hannah Paskin is a therapist based out of Cheshire. Her main clientele are middle aged men in high pressure jobs. She was previously branded as a company under the title Awareness in Mind. We undertook a market research process to try and achieve a branding which was more relatable for her clientele yet represented the nature of her business.

After undertaking the market research, we decided to use Hannah’s full name within the branding. We felt this established a personal feel, but by having both forename and surname it provided the professional feel that people from the target market clientele would respond to. We then chose to animate the logo on the website which given the handwriting font which is within the logo, allowed us to again affirm a personal feel to the website and logo which a customer would remember and would entice them to contact Hannah.