ICL – Cresco
Blue Whale Media is thrilled to present the branding portfolio for Cresco, an innovative sustainable construction company that stands at the forefront of the environmental revolution in the construction industry. Cresco is committed to transforming construction practices by minimising waste and maximising sustainability, driven by the groundbreaking application of biotechnology materials.
Brand Identity
The essence of Cresco’s brand identity is encapsulated in its dedication to eco-friendly construction practices that do not compromise on quality and efficiency. Our branding strategy for Cresco revolves around three core elements: innovation, sustainability, and resilience. The visual identity, including the logo, colour palette, and typography, reflects Cresco’s commitment to the environment and its pioneering role in the industry.
Logo: The Cresco logo combines abstract lines and shapes symbolising the seamless integration of construction and biotechnology.
Colour Palette: A soothing yet vibrant blend of earth tones and nuetrals, reflecting Cresco’s commitment to the planet and highlighting its innovative use of biotechnology materials.
Typography: We chose a clean, modern font that speaks to Cresco’s forward-thinking approach and its reliability in the construction sector.
Client: ICL Cresco
Category: LogosPrint
Date: 20th September 2023
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