In the rapidly evolving world of mobile technology, ‘LCD Buyer’ emerges as a key player in the sustainable cycle of device refurbishment, specialising in buying used iPhone and Samsung screens. Tasked with creating a brand identity that reflects their innovative service, Blue Whale Media designed a logo that encapsulates LCD Buyer’s commitment to providing value and bringing a positive spin to the recycling process. The challenge was to communicate trust, efficiency, and customer satisfaction in a visual format that is both engaging and informative.

Brand Vision

LCD Buyer is dedicated to simplifying the process of screen recycling, providing a transparent grading system that ensures customers know the value of their contribution. Their vision to make screen recycling a mainstream, customer-friendly process guided our design philosophy. The logo needed to express the dual nature of their service: technological sophistication and a friendly, approachable customer service experience.

Logo Design Philosophy

Our design philosophy centred on clarity, friendliness, and environmental consciousness. The logo was conceptualised to be straightforward yet memorable, combining visual elements that communicate LCD Buyer’s service effectively while also embedding a sense of positivity and renewal in the design.

Design Elements

Colour Palette: The chosen palette of green and white symbolises growth, renewal, and purity. Green evokes the eco-friendly aspect of recycling and refurbishing, while white provides a clean, modern background that communicates clarity and simplicity.

Typography: We opted for a modern, clean font to keep the focus on legibility and professionalism. The typography complements the logo’s other elements without overshadowing the playful yet important message conveyed by the iconography.

Iconography: The central icon features a cracked phone screen, which cleverly incorporates a smiling face within the cracks. This design not only highlights the core business—dealing with damaged screens—but also transforms a typically negative image into a positive one, reflecting the beneficial impact of LCD Buyer’s services on both the customer and the environment.

Brand Messaging Through Design

The LCD Buyer logo is a testament to the company’s innovative approach to mobile screen recycling. It serves as a visual reminder of the positive effects of participating in a sustainable reuse cycle, turning potential waste into value. By integrating a friendly, smiling face within the cracked screen, the logo communicates that LCD Buyer is about more than just transactions; they’re about creating a positive experience and fostering customer satisfaction through their grading and payout reports.