The Linen Group – Art Direction
Blue Whale Media is delighted to present the art direction for The Linen Group, a leading UK-based linen cleaning business known for its impeccable service quality and commitment to sustainability. The Linen Group specialises in providing premium linen cleaning services. Our goal was to create an art direction that not only reflects the brand’s high standards but also distinguishes it in the competitive market.
Art Direction Philosophy
The art direction for The Linen Group is anchored in the principles of elegance, sustainability, and cleanliness. We sought to convey the premium nature of their services while also highlighting the company’s commitment to eco-friendly practices. This approach was meticulously designed to resonate with The Linen Group’s target clientele who value both luxury and sustainability.
Colour Palette and Design Elements
The art direction for The Linen Group is characterised by a sophisticated and nature-inspired colour palette, alongside design elements that communicate the brand’s core values:
Colour Palette
Plum: A rich, luxurious shade that brings depth and sophistication to the brand, plum signifies the premium quality of The Linen Group’s services. This distinctive colour sets the brand apart, adding a touch of elegance and refinement.
Dark Green: Symbolising the company’s dedication to environmental sustainability, dark green reflects The Linen Group’s commitment to green practices and its respect for nature. This colour reinforces the brand’s position as an eco-conscious provider in the linen cleaning industry.
White: Representing cleanliness, purity, and simplicity, white is central to the colour palette. It not only complements the other colours but also reinforces the fundamental essence of the linen cleaning service—immaculate and pristine linens.
Design Elements
The branding incorporates clean, minimalistic lines and textures that evoke the softness and quality of freshly cleaned linens. Imagery used in the branding features close-up shots of textiles, emphasising texture, quality, and the tactile experience of linen. Environmental motifs are subtly integrated into the visual identity, reinforcing the brand’s commitment to sustainability.
Client: The Linen Group
Category: In PremisesLogosPackaging
Date: 22nd May 2023
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