How To Use Vlogs For Business in 2019
Over the past few years, we have seen the rise of YouTube stars who had their claim to fame through vlogging their lives on a daily bases, amongst other things. However, vlogging isn’t restricted to your everyday YouTuber. Vlogging has evolved and can actually be a compelling marketing strategy. In this blog, we will look at how you can use Vlogging as an effective content marketing campaign for your business.
Create Engaging Content
Digital content is everything and is fundamentally changing how we, as marketers, advertise to our audience. In order to catch the attention of our audience, we have to create something captivating enough for our prospects to go out of their way to watch.
Thumbnails are super important. They are the first thing that your audience will see, so thumbnails themselves have to be captivating enough for your viewer to want to click on your video.
Engaging content could be anything from “Top 10 Web Design Tips” to a video titled “Office Antics.” Make sure that your content is consistent with your brand and that you’re posting your videos on the right platforms. For instance, you wouldn’t post an “Office Antics” video to Linkedin, as Linkedin is a business orientated social network. Equally, you may not want to post a “Top 10 Web Design Tips” video to Twitter as it would be more fitting on LinkedIn or perhaps IGTV.
Behind the scenes footage
Showing off what goes on behind the scenes can be a fantastic way to gain trust with your clients/followers. Personally, I love seeing what happens in the offices of my favourite brands. For me, it makes the brand seem more human.
Behind the scenes footage can also be a great way to show off your employees, the heart of your business. While doing this, you can show off new projects that are in the works and how the future looks for your business.
Show off your products/services
In the last paragraph, I briefly mentioned that vlogging can be a great way to show off new projects that are in the works. You can also promote your existing products.
In your vlogs, you can identify problems that your clients may be facing and address your product/service as the solution. For example, you could locate poor SEO techniques as a problem for your business and address the fact that your in-house content writers are all qualified to write for Google. Obviously, this example is specific to Blue Whale (and other digital agencies for that matter); however, this technique can work for any industry.
Identify a problem and address your product/service as a solution.
Show your audience what you’re working on
Vlogging is a great medium for showing your audience what you’re up to as a business. You can tease new products to your clients, interview staff, and even show client testimonials. Vlogging about what you’re working on can instil trust into your audience by showing work ethic, innovation and creativity.
I think it’s fair to say that we aren’t going to escape from vlogging any time soon. Why not capitalise on vlogging and start one for your business. What’s the worst that could happen?