How to get the most out of your calls to action
A call to action (CTA) is an advertising term that is used to refer to any devices, texts, phrases or images that is used in websites or blogs to encourage an instant sale or response from consumers.
There are various ways you could use CTAs to benefit your website or blog in terms of SEO. To learn more on SEO visit SEO Warrington.
Below are some of the ways you could use CTAs on your website.
Promote content exploration
Encouraging content exploration is one of the things CTAs could help with. Think about it. What about having CTAs that encouraged your users to explore other contents from other sites.
Apart from having only backlinks, further explain to your readers in brief, the contents of the other blog or website and give them valid reasons why they should check them out.
Promote engagement
In cases where one is pushing for engagement in their website, CTAs will come in handy. Have CTAs that will encourage your readers to leave comments after they are done reading your posts.
This can be done by posting a question after the post that your readers can answer. You could also have a quiz for them or even invite them once in a while to add links of other related posts.
Encourage sign-ups
This is one strategy that will surely improve SEO rankings and increase traffic to your website. The best way website owners do this is by creating forms at the end of the blog with the CTA prompting the reader to sign-up.
Another way to do this is by asking your readers directly at the end of the post to sign up if they enjoyed the post and needed any other relevant future updates. You could add a link that directs them to your sign-up page. The goal is to be as simple as possible.
Social media sharing
The most crucial thing here is to ensure that all your social media handles are up to date so as to make social media sharing fast and easy. Then you can add a CTA to prompt your readers to share your post on social media sites.
Promote products or services
It is in this context that CTAs become critical. If you have products and services for sale, your readers may not remember to buy from you. You could use them to prompt consumers into purchasing those products and services.
These are just but a few ways you could use your CTAs for the betterment of your website or blog post. The point is to first understand what kind of response you would want from your readers then take necessary action.
You could first experiment with a few of these tips. Take the initiative to ask people to take some form of action on your website or blog and you will be surprised at the kind of impact it will have on the website.
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