Checklist For ECommerce Website SEO
With so many changes expected to come over the years, it is the right time to observe and re-evaluate all the SEO strategies for your e-commerce site. A Shopper’s search on Yahoo, Google, or Bing is the start of their journey to your website. So, you need the right SEO techniques to ensure you leave a lasting impression. We understand that the SEO world can be difficult and intricate to navigate, mainly for e-commerce sites. But these following key pointers will help you pace on the right path.
Crawled & Indexed Website
If a search engine fails to crawl your page, it won’t be possible to rank your content. It will have a hard time ranking within the search results. A technical SEO’s essential tasks include your site’s speed, indexability, schema markup, crawlability, user-friendliness, and overall content. You need to set up these elements correctly to enable your SEO strategies to fall in place.
Resolving 4XX Errors
The Google Search Console acts as an important tool for all the sites. The first thing you need to do after verification of your site is to start addressing any pages that have errors. It could be broken pages, which Google is failing to crawl. We believe that it mostly results from out of stock, outdated site maps, and temporary server errors.
Double-Checking Excluded Pages
We advise you to check all the excluded pages since Google can’t index them due to the code in the robots.txt file. The list consists of pages that you don’t want the search engine crawling, like the customer profile page and cart; you must double-check for ensuring the crawlers aren’t blocking any essential pages.
Adding Schema Markup to Your Website
The schema markup refers to a batch that consists of HTML tags, which enables Google to show the availability, price, product details, and rating on the page of search results. You will have an easy time adding it to your site, and we highly suggest you do. It makes sure that all your products are appearing attractively on the first results page.
Sales-Driven Keywords
We all know that targeting wrong keywords is a major mistake that most owners of eCommerce businesses make. They always go for terms that feature the high search volumes connected to a brand. Yes, they may appear great in your research. However, the keywords that are specific with a low search volume garners in the most conversions.
Keyword Intent
It is smart to ensure that the targeted keywords reflect the correct searcher intent. Owning an eCommerce site, you need to make sure that you target all the transactional keywords. Plus, you can always identify a specific term’s type using the incognito mode to search for it. In this way, you can see what results are popping up. You are in the right direction if your query is mainly directing you to the product pages.
Avoid Self-Competition
Once you figure out your sales-driven keywords and transactional, we recommend you to make sure that many pages aren’t ranking for an exact team. When two pages are ranking for a particular query, Google wouldn’t know which one to show first. The Google Search Console will show you all the clicks, CTR, ranking position, and impressions. It does so for determining any self-inflicted type of competition for particular keywords.
Avoiding Duplicated Content
Google is always promoting top-quality unique content. So, web pages that have duplicated contents are always going to suffer. If a page has over 60% of similar information to another site, Google will easily consider it duplicate content. Also, from an Ecommerce’s POV, if you possess individualized product webpages for the exact item but in varying sizes and colors, these pages can be categorized as duplicates.
Improving Thin Content
Google also catches web pages that possess thin content. If an item’s page doesn’t possess images and a detailed description specific to the product, it will be indexed. It happens because Google thinks the page isn’t going to satisfy the search intent of the user. We advise you to never keep very little information. We encourage you to make sure that your products have proper specs, descriptions, images, and additional essential info.
Mobile-First Indexing
Google utilizes mobile-first indexing for over 90% of sites for determining the content-based ranking of your mobile website and not the PC version. We believe you should optimize your page and products for mobile devices since mobile searches easily outnumber desktop ones. We encourage you to have content that is visible and detailed on your mobile site. Here, people with the intent of purchase will easily locate your products.
Conclusion
The World of Ecommerce SEO can be tricky and difficult to understand. It can be quite a challenge to expand your business nowadays. However, with these ten key factors, we are positive that you will move on the right path. Soon, you will be at the top of the SEO game.
