Christmas Web Design Trends For 2022
Christmas is the most wonderful time of the year!
Well… not for all of us.
Business owners understand how hectic the festive months can be, especially when it comes to online traffic. Almost 70% of people shop online at Christmas. This is why Blue Whale Media has come up with 5 festive website trends that you can implement into your online store this Christmas period.
Christmas Themed Banners
Your landing page is the first thing customers see when they arrive at your website. Your homepage banner makes the first impression on your website visitors. So why not add a bit of festive flair to your homepage banner? Showcasing your Christmas offers, gift guides or any other merry marketing campaigns you have going on. Go all out and throw in a snowman or even a dusting of snowflakes to really get a hold of that Christmas feeling.
Did someone say a “Christmas logo”?
Yes, we did! A fun, festive website trend is to make your logo more “Christmassy”, and this is a great way to show your personality and add a touch of Christmas flair to your branding. As long as you remain on brand, it can be a great way to delve into the Christmas spirit.
Countdown to Christmas
Similar to the Christmas banner trend, the countdown is a fun little idea that can be a great add-on to your homepage! A countdown can help to add a sense of urgency and increases your chances that your customers will engage with your website and products. This feature can be very versatile, and you can make it adhere to your brand guidelines.
“Christmassy’ Call to Actions
Whilst it is vital to ensure you’re maintaining a persistent tone of voice throughout your website content. A great Christmas website trend can be fun to have a play around with your CTAs (call to action)
Here are some festive examples for you to use this Christmas:
- Find holiday gifts
- Shop Santa’s favourites
- Order now. Get it before Christmas.
- Spread holiday cheer
- ‘Tis the Season. Donate now.
- Our gift: 15% off
- Add to your Christmas List
We’re not talking about making movie magic, just a short and fun Christmas video for your business. Statistics show 78% of marketing professionals say videos helped increase sales. This might be because it is an enormously effective way to attract and communicate with users’ attention. Videos can be utilised when explaining a process, advertising a product or simply adding a visual element to your website.
There you have it, 5 festive website design trends that you can implement into your website this holiday season.
You’ve got enough on your plate thinking about what to get your nan for Christmas. So let Blue Whale Media take care of the rest!