Colour Palettes within Web Design: Neon Tones
Unarguably one of the most important aspects of any website design is its colours. Colours are powerful tools and all designers should understand colours when creating websites.
Without a doubt, the neon sign is a thing from the past, but it has a zest; it has a vibe. Its colourful nature and bright personality keep it alive.
The neon sign was a characteristic trait of America from the 1920s right through to the ’60s. It has marked an era of bright, colorful nights with neon marquee signs on every corner.
Even though the tendency of using neon signs is dying in real life, there are still places to see it in the online expanses. A neon sign can become an ideal candidate for website designs that meet the mainstream of today.
Neon colours within website design
When it comes to neon colours, they are powerful, bright, bold and demanding. It may be best to use one accent colour as part of your illustrations or animations. If you use multiple neon colours, you could see a lot of colour clash, and your website could become overwhelming for website visitors. What’s more, since the rise of numerous millennial-targeted website designs filled with gradients, neon has become quite popular.
The worldwide web is replete with eye-catching examples of this style infused into website displays. While this style may have faded in real life from its heyday in the middle part of the 20th century, it’s alive and well on websites that enjoy pushing the boundaries of visual experimentation.
Neon colours stand out in the dark. This could be anything from dark blue, to dark purple, to simple black. You could use a text colour that stands out from the dark background, not only is it much easier on the eyes, but it has a visually clean and straightforward appeal.
When a black or dark background is paired sitewide with brightly coloured call-to-action buttons, the design stands out, offering the visitor a visually smooth experience.
Using Colours in Websites
Colours give websites meaning without having to use descriptive words. They create a lot of impacts, whether you intend for them to or not. As seen in many of the corporate sites, colours create emotions and values that help show web users what the company is about and what kind of products they are selling. Use colours as an advantage by carefully selecting complementary colours to showcase the values you’re trying to sell.
Pairing colours can help change the meaning of a website altogether. Pair a soft blue site that creates calming qualities with a bright orange, and you could change your site to be more exciting and joyful. Especially when these colours are on a dark background, you can create a pairing that is engaging for your audience as well as complementary to your brand.
Having Fun with Colors
Colour matches infuse more meaning into your website designs, even if you want a neon theme. Neon colours can be used as focal points or just spice things up a bit with bright charisma of a fluorescent nature.
Additional shades of blue, pink and orange add a playful vibe. If you go for such highly saturated colours, make sure to add some neutral tones like white and gray, to balance out the overall effect.
While the neon effect does not do anything unusual, it is still one of those things that instantly catches an eye. It goes perfectly well with typography, buttons, and even backgrounds. When used with a black canvas and somber tones, they open their sophisticated and intricate nature.