Colour Scheme for your website: Creative

Colour Scheme for your website: Creative

The psychology of colour is a widely studied field to determine which colours affect human behaviours in what ways.

Research has confirmed that 60% of people will decide whether or not they’re attracted to a message based solely on colour.

Specific colour combinations have the power to catch website user’s attention, generate emotion and ultimately make a lasting statement.

Colours can play an essential role in your company branding; you can choose the best colours for your website when you think about your intended audience.

Colour Scheme for your website: Creative

This multi-coloured combination packs a lot of personality into one palette. As the most prominent colour, coral indicates friendliness and accessibility, while the accent colours add a tone of playfulness. The palette is modern, youthful and creative, and using different shades adds even more motion and depth to the design. The vibrant sapphire and pale blue accent adds a second layer of contemporary chic.

While many experts believe that while colour does affect our mood and impulses, there is no ‘one size fits all’ solution for your brand.

Colour Psychology and Branding

Colour psychology is the science of how colours affect human behaviour and are only one branch of the broader field of behavioural psychology. It’s undeniable that people are affected deeply by the colours around them – we all have favourite shades and colours that make us feel happy or sad.

With this in mind, it is a logical conclusion that the colour schemes you choose to use in your company branding are incredibly crucial for attracting your target demographic, not to mention for creating a strong, recognisable brand.

Web design and colour

How should you incorporate colours into your website design?

The colours used in web design need to do several things at once:

  • They must be aesthetically pleasing to most users.
  • They must ensure that the navigation of the site is clear and easy to follow for web users.
  • They must hold a visitor’s attention and avoid jarring colour clashes.
  • Above all – they must lead toward conversion by subtly urging the user to follow actions.
Cater to your target audience

If your target audience is mostly women, use colours they prefer, such as blue, purple and green, whereas the top colours for men are blue, green, red and black. It turns out both genders like blue, while women and men are very divided on purple. Once you have your target market, start thinking about the colours that your ideal customer would like or dislike.

Consider your industry and competition.

It would help if you also thought about your industry and the colours most often associated with it. For example, environmental organisations will often use green, while breast cancer organisations always use pink. Choosing your industry’s typical colour, allows your company to be associated with that industry quickly.

On the other hand, if you want to differentiate yourself from your competitors, choose a completely different colour palette.

It’s easy to see that the study of the psychology of colour and its effects on people’s online shopping habits is controversial.

Be it sleek and simple or edgy and eclectic; the right colour palette will support your brand in every way, elevating it to become iconic.