Content Marketing Tactics To Make Your Search Traffic Skyrocket
According to statistics, there are over 1.9 billion websites live today. In such a competitive world you cannot expect people to land on your website just because it’s online. You need to market your website to earn more traffic.
Content is the key factor in appealing to and attracting new audiences. If your content is not well optimised then your SEO will not help to drive traffic and leads. So how can you get it right every time? It comes down to consistently delivering more value than your competitors and creating content that delivers big results for your business.
Our content marketing team at Blue Whale Media has come up with some tips to help you succeed and make your traffic skyrocket with content marketing. Here’s what you need to know:
Optimise your content
Search engine optimisation isn’t new and it isn’t dead either. Consistently publishing the best blog posts from your company with answers to industry questions our target audience cares about has been proven to be a winning strategy. Best of all, it doesn’t have to be expensive.
- Invest in SEO
- Never publish a blog post without focus keywords
- Track results to make sure you’re ranking high enough
When it comes to images, this is content too, you can utilise the alt text feature to come up with a title or name that is search engine friendly.
Understand your audience
Before you can start creating engaging and powerful content, you need to have a thorough understanding of who your readers are. One of the best tools or techniques is to implement keyword research, which is designed to figure out what your ideal audience is searching for. Marketing itself is a way to engage with your audience and provide them with what they are looking for. Once you understand your target audience you can become unstoppable and earn organic search ranking for relevant content too.
Updating old articles and blogs
Updating old content can be a huge challenge especially when you’re working on an article that hasn’t been written by you specifically. To prevent being outdated, you should make it a practice to update old posts. You can do this by adding relevant content and additional information then link it internally with new pages. For most of us when it comes to increasing organic traffic our focus is on adding new pictures to the blogs, you shouldn’t lack the power of updating existing content to increase traffic.
Content marketing is vital for both online and offline success, so in order to boost specific traffic to your page, consider our tips above. You can incorporate them into your marketing operation to help take traffic from your website to the next level.
Trust us that once you start focusing on driving traffic to your website and blog you’ll see amazing results. For more information or help with a content marketing strategy, why not get in touch with the experts? At Blue Whale Media, our content marketing team can help you to increase your content marketing tactics to make your search traffic sky rocket!