Writing content for social media

Content writing for social media

Having a social media strategy and an action plan based on your unique goals, resources and time are essential to your success. Even with a well-laid-out action plan, you still need to create social media posts that speak to your audience and inspires them to engage with your brand and take action. The key to engagement is how your write your posts. Our marketing team at Blue Whale Media knows this firsthand and the struggle over time with algorithms. Here’s how to enhance your content writing for social media: 

Speak the language of your audience

Researching and learning what language your ideal clients use to communicate their needs or challenges. This language will then be used when your writing your posts and creating content, but make sure your content resonates with your target audience. 

You’ll be showing them that you truly understand their needs, wants and challenges. Connecting with your audience on an emotional level is also a great way to show you care about them. Why not share a success story from a previous customer? Your audience may then envision their own success due to your brand instilling further trust in you as a company. 

Develop your voice

Although you write social media posts in the language of your target audience, the overall message should be written in your own voice. Your voice refers to the personality and emotion infused into all your marketing activities and social interactions online. A brand voice is primarily influenced by your company’s and your own personality, your ‘why’ story and the language you use by your ideal customers. This voice needs to be consistent throughout the content you create and the posts you share on social media platforms, as well as the engagement you have on these platforms. 

Don’t be afraid to brief

As Facebook doesn’t have the character count limitations that Twitter has, there’s the temptation to waffle on, forgetting the fact that a lot of people view content on their mobile devices. People who view Facebook might be put off if they see lengthy content from you, so don’t try to be too dominant with your posts. With Twitter, make each tweet you want sharing to be retweetable:

  • Keep your tweets under 120 characters and leave space for the username of the people you’re tweeting and space for a comment that may be added to your tweet. 
  • Before you tweet, read through thoroughly and ask yourself, “is there a way to make this tweet more concise?” 
  • When it comes to a word or character limit, try to use synonyms for long words. 

Add a call to action

At the end of your social media posts or content, always tell your audience what you want them to do next by adding a call to action (CTA). For example, you can motivate your audience to take action with these CTA’s: 

  • Ask them to like or share your social media posts
  • Ask a question they can answer in the comments section
  • Direct them to another piece of content
  • Direct them to your website 
  • Get them to subscribe to your newsletter

Remember that without a CTA, most people won’t take any action after reading your content, even if they enjoyed it. 

Why not get help with social media content writing from the experts at Blue Whale Media?