Content Writing: How to Write and Order Different Types of Content
No matter what your business happens to be, your customers are online. You need to keep in touch with them through different channels and using various content formats.
Content is entirely dependent on the individual, not everyone will be receptive to emotionally charged content, but others might be more susceptible to the hard-hitting stuff. When creating content, people often think about what they want rather than what their audience wants. Keep this in mind and think about what’s most important to them.
At Blue Whale Media, we frequently talk about quality website content, images and exploring content on social media channels, so our content writers have put together some information to consider when writing and ordering content types.
What is content writing?
Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience. 87% of marketers use content to guide their prospects through different buyer journeys. With expertly written content, you’ll enhance your online presence, entice new customers and successfully build a professional and recognisable brand.
Types of content
Content writing encompasses many different forms of text-based content. Each type can serve another purpose and uniquely promote the brand. Here are the most common forms of content:
- Product descriptions and related content
- Website content and pages
- Email newsletters
- Press releases
These different forms of content can reach potential customers at varying stages of the sales funnel, so their purpose is to move that individual further towards a purchase or the end goal.
Content writing basics
Research – your content should reflect factual and research-based information. Factual content helps to establish your business as an authority within your industry field. In-depth research can guide your content creation process, preventing you from wasting time marketing and losing audience credibility.
Business goals – think about the business goals you want to accomplish and how you plan to use content to do this. If you want to convert readers into leads, they might create more middle-funnel content designed to captivate high intent users.
Buyer persona – a buyer persona is an abstract depiction of your ideal customer. It is focused upon qualitative and quantitative data from market and competitor research. Focusing on a specific person when creating content can guide the writer and designer towards the right language and style.
Keyword and SEO – in today’s digital era, content writing is closely aligned with SEO. You need to offer content that is optimised and designed to render your business as relevant for keyword searches and google search rankings. Content writing supports SEO and helps companies to communicate optimally.
Bringing your ‘A’ game to content development means tackling every content creation stage, including research, planning and writing. By carefully considering how you can best optimise your content performance, you will target your audience in a far more efficient way. Content creation and marketing is a big time and financial investment; after all, you want to be sure the content is worth the money.