How to Create an SEO strategy for a Start Up Business?
You are launching a business. You have a great idea, an enthusiastic team and a limited budget. Social buzz and word of mouth can work wonders for a start-up. However, not all start-ups may be able to generate a buzz. High visibility in the search engines for high value keywords can supercharge your business. So how do you create an SEO strategy that will catapult your site to the top of the search engine results pages (SERPs)? Our Manchester SEO team looks at some SEO strategies that are proven to deliver results. Let’s explore.
Massive Value Content
There are millions of websites and blogs on the web. Around 30 new blog posts are published every second. How can you expect to stand out amidst the thousands of posts being published every day?
The answer lies in creating massive value content. An epic article a week is way better than a mediocre blog every day. Offer immense value in your post. Solve your readers’ problems. Essentially, become a mind reader (well, sort of!) Deliver what your audience is looking for and your post is bound to go viral. Don’t ignore keywords though. Your massive value article must be optimised for a specific keyword and highly targeted on a particular topic. Avoid touching too many bases. Use high quality photographs, illustrations and graphics. The writing should be flawless. You could outsource the task to a professional Manchester SEO agency.
Content marketing is a wonderful way to take your start-up off the ground. It can improve your authority incredibly, add credibility to your domain too and improve your search ranking. So how do you begin your content marketing campaign? If you have a bunch of massive value articles, you’re on the right track. If not, then write a post or build a page that offers some valuable information. Now, market this piece of content every way you can. How do you market it? Write articles on topics that are similar to your high value article. Now publish those pieces to article directories, web 2.0 properties and other sites with a view to creating backlinks to your main piece. Share those articles to create a buzz and increase engagement. The more engagement they gain online, the higher the authority of these backlinks. You get the drift! Of course, content marketing calls for proactive work and consistency. If you don’t have the time or inclination for it, hire a Manchester SEO agency to take care of it for you.
White Hat Link Building
Not every link building strategy works. Stick to white hat link building strategies for effective results, and steer clear from black hat link building strategies.
There are a number of ways you can build links. Here are some ideas:
- Find relevant blogs and write comments. Be sure to add value in your comment. Generic comments may seem like spam and may not be approved. Include your link in the comment.
- Publish guest posts on others’ blogs and embed a link to your site/page.
- Share your posts on social media platforms like Facebook and Twitter.
So there you go. Try these highly effective SEO strategies to guide your startup business on the success track.