Creating The Perfect Instagram Profile For Your Business

Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? This blog will help you to discover useful tips and tricks to enable you to build and optimize an Instagram profile for business.

Profile Photo That Reflects Your Branding

First and foremost, your Instagram profile photo must represent who you are. For a brand, choose a brand logo that is instantly recognizable. Your logo is also the easiest solution because it helps you to stay visually consistent across all of your channels. On the other hand, if you are an influencer or blogger, choose a picture of yourself that communicates who you are and what you do.

Include Keywords in Your Name and Description

To ensure that people can find you, make sure that the name you share on Instagram is, in fact, your name and not your Instagram username. Because people who search for you on Instagram will use your real name or your company’s name, matching your name to your Instagram handle decreases your searchability. Because Instagram users also search for keywords, putting a keyword in your name triples your searchability scores. Even if your username doesn’t contain the keyword, people can still find you through the keyword in your name.

Business Profile Bonus

If you’re doing business on Instagram, an Instagram business profile is a must because it helps you build a brand and appear professional. With a business profile, you have access to insights and analytics that help you make data-driven decisions. You’re also able to add a business category, contact information, and action buttons to your bio. Your Instagram business category is the same as the category you picked for your Facebook business page, which you need to use Instagram for business. For instance, Blue Whale Media is categorized as “Internet Marketing Service”.

Creative Feed

This is a simple step to understand, but hard to do. When you produce visual content for Instagram, you have to create a graphical “flavour” that will represent your brand. You want to make sure that whenever someone sees your content, they can instantly recognize that the content is issued from you. This can be achieved in the colours you use; the way pictures are framed or even with the people in the pictures. If you wish to be top of mind with your clientele, they must know who you are. The best way is to be consistent with your content.


Instagram hashtags are still an effective way to get more eyes on your Instagram posts. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So, it really is worth creating a hashtag strategy for your brand if you want to grow your account! Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.

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