Digital marketing

The Day In The Life Of A Digital Marketer 

I’m going to start with probably my most famous saying in the office – Hello, my name is Eve and I am the Head of Marketing at Blue Whale Media. Now you know my name and my job role, it’s time to get take a behind the scenes look at what my typical day looks like as a Digital Marketer. Me being biased, I would say it’s one of the best jobs in a creative agency but I’ll let my blog do the talking.

Bright-Eyed & Bushy Tailed   

My day will usually start with some breakfast and a quick greeting to my team members before I start my work. I go through my tasks for the day and also check what my marketing has got scheduled in so I can keep up to date with them (just in case they have any questions). Marketing is so varied that I usually will have different tasks each day. My tasks could include helping out with a social media photography session, designing new social graphics, working to create an Email Marketing campaign, writing personal blogs, creating social media accounts for clients and general marketing for the company. As you can see so far, no day is the same – but I like that!

Teamwork Makes The Dreamwork

A big part of my job is my marketing team. As I’ve already mentioned, I check with my team in the morning but I’m always on hand to help with any questions they have or just for a quick discussion about the latest social media trends. It’s a great team to work with and I would say we all have our own creative flare. From content writers to social media gurus and not forgetting our SEO experts. You’ll usually find us at lunchtime going through the latest news websites and discussing our opinions. Don’t get me wrong it’s the occasional celebrity gossip or YouTube video that catches our attention!

Blue Whale Media Digital Marketing

Consistency Is Key

Another major part of my job is ensuring that our brand online is kept up to date and relevant. On social media, you can get carried away with posting everything and anything but staying true to your brand is the most important thing. At some point in my day, I like to check on our social media platforms to see what they’re looking like and what the engagement on different posts look like. With this usually comes a little competitor research which means scrolling through popular creative agency’s socials to find some new and fresh inspiration. A big part of my job is consistency so making sure our socials are producing regular content that portrays the company’s persona is key.

Picture Perfect  

Something that I mentioned earlier was the social media photography sessions. With our new rebrand, we have focussed on showcasing our own images that our team have taken. Before the shoot happens, you can find me scrolling through hundreds of online images to find some inspiration for the shoot. Then when the day comes, I’ll be the photography team’s assistant by making sure they have the right props and also staging the photos so they look the way I imagined them. Photography shoots are always a quite hectic day but the results are worth it.

Plan, Plan & Plan Again

Some days consist of planning for different projects, which is always an exciting task. I could be planning for a variety of things including email marketing designs, upcoming video ideas, new branding projects or seasonal work. I’m a big believer in a plan. Don’t get me wrong, I don’t think you always need to stick to the plan 100% but it does help to have some organisation to keep you on track and to make sure you have covered everything. Depending on the project, depends how long the plan will take but with a plan comes a lot of organisational work. Making sure things are scheduled, ideas are sketched and work is done.

Marketing Planning

So I hope you’ve enjoyed getting to know more about me and my job as a Digital Marketer at a creative design agency. My days are never the same and new projects are popping up all the time but no matter what the task is, it’s always creative! If you want to hear more from me, you can always head over to my meet the team page to see my weekly blogs where I’ll be giving advice, talking about the latest social media news and telling you what’s new at Blue Whale Media Ltd.

You can view my Meet The Team profile here.

Thanks for reading!