How to Define Your Target Market For Social Media
As a marketer, one of the most important tasks will have to do is to determine who your target market is. It is the main foundation for all your marketing elements and your marketing strategy. Defining your target market will then help you name your products or services and help you decide what marketing channels are best for you.
Your target audience isn’t everyone. The more you know who your target audience is, you’ll be able to do the right marketing. Doing this will help you build your audience insight, and you will eventually see a conversion rate.
Defining your target audience
Your target market is the specific group of people you want to reach. These people will be the people who will most likely buy your product or services. They are linked together by similar characteristics. Such as demographics and behaviours.
The better you define your target audience, the better you will be able to reach your target audience. You can start with a broad category which you will then be able to make then your target audience more specific.
Research your audience
To find out who is your target audience, you need to look at who is currently buying our using services. Then you can then start to define characteristics that your current audience has so you can then begin targeting a more specific audience.
However, depending on how people connect with your company, you might only have very little information about them. To get more information from your audience, you can add questions to your order or opt-in process just for audience research purposes. Don’t use too many questions as this can result in people abandoning their shopping cart.
The information that you should have about your clients are:
- Age: This doesn’t have to be specific just an average age will be ok
- Location: This is knowing where your customers live
- Language: Your customers might not all speak the same language
- Spending power and patterns: How much money do your current customers have to spend?
- Interests: What do your customers like to do in their spare time
- Stage of life: Are your customers in college, or are they retired.
If your company is B2B, then this might look a little different, but it is very similar.
What do your analytics say about your customers?
You can take a look at your social media analytics to see what type of people are interacting with your social media even if they aren’t a customer. This is where I get to see what my target audience is and then market in the right to suit them.
Take a look at your competitors.
Now you have a rough idea on who is interacting with your company. You can now look at who is interacting with your competitors. Take a look to see if they are targeting the same if not similar audience to you. This will then show you that if you are going for the right target audience.
Be clear about your products or services
As a marketer, this is important for you to understand the difference between features and the benefits of your product/services. You can talk about the features that your product has but you need to explain to your audience why it benefits them.
The features are what your product does and the benefits are how it makes your customers life easier. After you have done all of this you will find that your return in investment will increase.
