Defining Social Media Trends For Businesses
In current times, social media is not just restricted to being a medium for people to connect. It has developed into arguably one of the most potent tools to influence the masses. Some of the most significant users of this tool are the businesses. Several businesses have started riding on this trend of using social media to advertise and influence their consumers. Furthermore, social media platforms have altered themselves to better support advertisements and business profiles as well. Within this article, we will be discussing some of the statistics and trends of social media marketing for businesses.
Statistics behind choosing social media
As of the year 2020, around 3.5 billion active social media users are from all over the world. Furthermore, among all the other social media platforms, Facebook is the most used platform. There are over 2.6 billion active users of Facebook per month. Instagram is the second most used social media platform, with over 1 billion active users per month. After these two, there is Twitter, TikTok, and more. The most important thing we can make out through these statistics is that these platforms provide a massive number of audiences for the businesses to approach. The trends of social media keep on changing as time passes and as they grow. Some of the latest social media trends for businesses are given below.
Ephemeral content will not stop growing
The ‘Story’ concept was introduced in the year 2013 by Snapchat. During that time, even though the platform had 10 million active users, the feature had a rocky start. It’s after Instagram launched its version of stories in the year 2016 that it blew up. In the year 2020, almost 45% of the Instagram stories that have the highest views are from businesses. The stories last only for 24 hours, and it is usually the first thing accessed by an Instagram user when they open the app. This urge comes from the fact that they won’t be able to see it once the 24 hours have passed. Furthermore, it also makes the companies push their boundaries of creativity as well.
High increase in interaction
Social media content has become more and more interactive over the years. The latest level of interaction comes in the form of clickable posts. You might have seen posts on Instagram, which shows a click to visit the website banner below the post. These kinds of posts have increased in number because of their high adaptability. It can blend into the feed easily and can influence the consumer easily as well. Similarly, there is the swipe up feature of Instagram stories. Businesses have started using influencers to use this tool for leading them to their websites, and that has led to immense growth.
Augmented reality is the next biggest thing
Augmented reality has been present within our mobile devices for a long time. Social media platforms have started adapting to them, as well. Recently the company Oneplus, with its product launch, conducted the world’s first AR product launch. This gave millions of viewers the chance to be close to the actual thing even though they were miles apart. Therefore the faster businesses and social media adapt to it, the better advantage they will get.