A Definitive Facebook Marketing Guide for any Business

Facebook is the world’s largest social media platform and has 2 billion users. As a marketing tool, it is one of the most lucrative and cost-effective ways to engage with your audience. As such a budget-friendly option, it can perhaps be overlooked when you come to creating your marketing strategy. Any method behind a successful marketing campaign must contain a plan for social media. Our Facebook Marketing Warrington team have compiled the definitive guide to using Facebook Marketing to boost your business.

Define your target audience and set your goals

First and foremost, before you invest in a new marketing strategy, you need to clearly define who your target demographic is and what your long term goals are. If you begin a marketing campaign with no clear direction for growth, it can very quickly derail. Our Facebook Marketing Warrington team advise that you use Facebook analytics to determine who your current demographic is and how you can reach them in the most effective way. Using analytics, you can track who is interacting with what kind of posts and when they are doing it.

Do you know what you want to achieve with your Facebook Marketing campaign? Without a clear vision to guide your strategy, you may find that the results are not what you would hope for. It is also vital that you ensure that any goals that you set for your business must be S.M.A.R.T; Specific, Measurable, Attainable, Relevant and Timely. Always strive for the best possible results, but ensure that your goals are relevant to your business and its overall objectives.

Create a Facebook Business Page

Facebook describes your business page as ‘the cornerstone of your online identity’. All of your customers and online audience will filter through your page, so it’s important that you showcase who you are and what your brand is all about.

As Facebook is free to set up and run, it’s a great avenue to explore for those businesses on a tight budget. By carrying out your market research before you set your page up, you will understand what your demographic wants to see and what kind of content they respond to.

Start posting!

Perhaps this goes without saying, but when your Facebook business page is up and running, begin posting regularly scheduled content. If your Facebook page is updated regularly and frequently, your audience will see your page with reliable and dependable. Our Facebook Marketing Warrington team advise businesses to experiment with different kinds of posts (i.e pictures, videos, Facebook live and polls) to find what gains the highest level of interaction and engagement from your audience. You can also use your posts to interact with your audience and gather some essential feedback that will help your business evolve.


So, as often as it is overlooked, Facebook offers businesses valuable insight into how their audience thinks and how they interact with brands. Cost effective, lucrative and essential, our Facebook Marketing Warrington team always ensure that Facebook has a place in our marketing strategy. For more information, visit our website.

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