Research-Backed Tips To Design A Website That Works
To create a website that works, you need to start by designing it the right way. How you present your website will decide whether or not people actually stick around to use it. And with the growing competition among businesses, you can’t afford to have a website that doesn’t work.
Too many people make the mistake of rushing through the design process, and as a result, their websites are ineffective and often ugly. But it doesn’t have to be that way. By following some tips, you can create a beautiful and effective website. So to help you get started, our Liverpool web designers will share some tips you need to know about how to design a website that works.
Use a headline that is descriptive and keyword-focused on the homepage.
Your homepage is an essential page on your website. It’s the first thing customers will see when they come to your website, so you want to make sure it makes a good impression. One of the best ways to do this is to use a descriptive and keyword-focused headline; this will help ensure that your homepage shows up in search engine results and that customers who see it will know what your website is about. It’s also essential to keep your headline short so that it’s easy to read and understand.
Create a visual hierarchy to help your content stand out.
When people visit your website, you want them to be able to find the content they’re looking for quickly. One way to do this is to create a visual hierarchy on your web pages. This means using different fonts, sizes, and colours to make certain elements stand out. By creating a visual hierarchy, you can help people quickly find the information they’re looking for on your website.
The visual hierarchy is why your eyes stick a particular page on every website you visit. It uses deliberate design to steer the visitor’s attention through a chain of messages to take action.
Do not put all calls to action in the upper section.
You might think that the best place for calls to action (CTAs) is in the upper section of your pages, but this isn’t always the case. Research has shown that people are more likely to take action when CTAs are placed in the middle or bottom of a page because people usually need to read some content before they’re ready to take action. So if you want people to use your CTAs, place them where they’ll be most effective.
Make it a long page. Give your visitors the answers they’re looking for.
More pixels allow more room to respond to queries, argue against objections, and provide supporting evidence. They may simply keep scrolling down the page if they don’t find the answer they are looking for. They’ll simply cease reading once they’re satisfied. So by making your page longer, you’re more likely to give your visitors the answers they’re looking for, making them more likely to take action. Meantime, it allows you to pack in more keywords, which will help you rank higher in search engines.
Don’t show too much at a time.
While you want to make sure your pages are long enough to give people the information they need, you also don’t want to overwhelm them with too much information at once; this can be confusing and make it difficult for people to find what they’re looking for. So instead of cramming everything onto one page, break it into smaller sections. This will make it easier for people to digest your content and find what they’re looking for. Show only one at a time; that way, the user can focus on that product and not be distracted by the others.
Use the standard layouts.
While it’s essential to be creative with your design, it’s also important to use easy layouts for people to understand. This is because people are used to seeing some aspects in certain places on websites. For example, people expect navigation menus at the top of websites and calls to action near the bottom. If you use standard layouts, people can quickly find the information they’re looking for on your site. It’s all a matter of personal preference, but if you go overboard with your design, it might be difficult for visitors to find their way around your site.
Avoid rotating sliders and carousels.
Using a rotating slider or carousel on your website can be a great way to showcase multiple pieces of content. However, they can also be confusing and overwhelming for people because they are used to seeing content in a linear format. When they see something moving around, they might not know where to look or what to focus on. If you use a rotating slider or carousel, make sure to use it in a way that’s easy for people to understand. However, it might be best to avoid them altogether.
Avoid accordions and tabs.
Accordions and tabs are similar to rotating sliders and carousels. They can be a great way to organise content but can confuse people. You don’t want your visitors to have to click on multiple tabs or links to find the information they’re looking for. So to provide a better user experience, avoiding accordions and tabs is best. This way, they may quickly locate the information they’re seeking without clicking around. Therefore, it might be best to stick to a linear format.
The above points are a few design tips to make your website more user-friendly. User experience is vital because it can help determine how well people interact with your website. You’ll be able to improve the likelihood that visitors will remain on your site and take action if you make your website more user-friendly. Keep the following design ideas in mind to create a more pleasurable website for your customers.