Different types of graphic design

Different Types of Graphic Design

Graphic design is no more limited to aesthetics or beautifying your website alone. Blending elements of colours, font, images, and typography, graphic design has now become one of the most creative ways of sharing your ideas and communicating with your audience. 

Having said that, there is no one-size-fits-all approach. Hence, there are different types of graphic design, each with its own field of specialization. Below, we have mentioned some of the most popular types of graphic design that you can apply in business.

Marketing & Advertising Graphic Design:

This type of graphic design is one of the most widely used. The success of a B2C company depends largely on effective marketing efforts to influence its prospect’s decision-making process. Since humans are more drawn to visuals, graphic design gives businesses the perfect opportunity to promote their products and services and communicate with potential customers more effectively.

Some common marketing graphic design examples include:

  • Infographics
  • Flyers and postcards
  • PowerPoint presentations
  • Newspaper and magazine ads
  • Social media graphics, banners, and ads
  • Images for blogs and websites
  • Email marketing templates

Publication Graphic Design

Publications have traditionally been a print medium. These are long-form informational pieces that act as a communication medium between businesses and audiences through public distribution.

Some traditional examples of publication design include the ones used in newspapers, catalogues, magazines and books. However, today, there is an exponential growth in digital publication. 

Publication-based graphic design includes a combination of artwork and typography, including graphics, images, and illustrations. Below are some examples of publication graphic design:

  • Catalogues
  • Directories
  • Books
  • Magazines
  • Annual reports
  • Newsletter
  • Newspapers

Graphic designers that deal in publication works should have excellent layout, organizational, and communication skills. Besides having enough experience and expertise in graphic design, they should also be well-versed in printing, colour management, and digital publishing.

Visual Identity Graphic Design

Brand identity doesn’t merely mean having a reputation in the market. Rather, it includes how well you communicate your business’s story, personality, essence, and tone to your audience, including experiences, memories, and emotions. And visual identity graphic design allows you to do just that! The visual elements of your brand identity act as the face of a brand to bring those intangible qualities to life through the use of colour, fonts, and images.

Packaging Graphic Design

If your business deals in the sale of products and services, you should definitely invest in packaging graphic design. Products require packaging for protection as well as to prepare for distribution, sale, and storage. However, packaging graphic design is a valuable marketing tool that helps you communicate with your customers.

Designers working with packaging graphic designs need to be aware of current trends, have top-notch problem-solving skills, and experience with industrial and print design.

User Interface (UI) Graphic Design

UI graphic design refers to the process of designing interfaces to make them user-friendly and easy to use. Besides focusing on visual experience, UI graphic design also designs on-screen graphic elements such as micro-interactions, buttons, and menus, among many others. A UI graphic designer creates a perfect balance between aesthetic visuals and technical functionality.