Digital Marketing Inspiration For Hotels
A lot of hotels use digital marketing everyday but it’s important to understand why you use these certain techniques. The main goal is the same across the board – get more bookings! Now you know what you want to achieve, it’s time to start thinking about the different tools that can help you build your online presence and bring in those customers. Need some inspiration? Keep reading this article to find out what our marketing experts think.
SEO & Your Website
When booking a hotel, the majority of people will turn towards the search engine for help. Due to this, it’s important to look at your SEO and your website. Practising good SEO means that your website will appear at the top of the search engine results for specific keywords. This is crucial if you want to have the edge on your competitors. Good SEO means ensuring your keywords are implemented in your website content, alt tags are added to the visuals and the website is mobile friendly. As well as all the behind the scenes work, you need to ensure your website is delivering the best experience to your customers. For a website to really stand out, it needs to include eye catching visuals, CTAs, helpful content and an easy to use navigation bar.
If you want to reach your audience instantly, sponsored ads are the way to go. You can do this on multiple platforms including Google, Facebook, Instagram and more. By creating personalised ad campaigns, it means you can tailor your audience including age, gender, location and characteristics. You can also adjust your budget to suit your needs and possibly the time of year. It might mean spending a little bit more but the results are easily trackable and are instantly recognisable to your target audience.
People love hearing about new hotels opening, inspiration for their next trip away and current deals that hotels are offering. This means it’s important for you to produce regular content that keeps your audience engaged and excited. Blogs are a great way to do this as it’s easy to do and articles can be created at any time. Regular blogging also allows you to show your audience that you know what you’re talking about and give you an opportunity to promote your services further.
Video marketing has become very popular over the last few years and can work wonders for any hotel. There are many different types of video you can produce including promotional, hotel tours, live videos, behind the scenes and even guest testimonials. You could also film any events that are hosted at your hotel or any new openings you have to drill up engagement on your social media. Whether this is publishing the video as a post or using Instagram stories, it’s important to use the visuals to help you promote your brand identity.
If you’re in the hospitality industry, then you already know that Tripadvisor is your best friend. Reputation is so important for any hotel so ensuring you are getting regular online reviews is a must. It’s important to ask customers for their reviews once they have visited your hotel and stay on top of replying to the comments. Even if a bad review pops up every now and again, be prominent in replying and resolve the issue with the individual customer. Appreciate every review you receive and when you get those 5 star reviews, make sure they are shared across all social media platforms.
Now you’ve heard about our ideas, it’s time to start putting yours into action. If you still need help in getting your message out there, head over to our website at https://www.bluewhalemedia.co.uk/marketing/