Dissection Of Website Images
The first thing to know about web designing is UI (User Interface). When we approach web designing, UI is the art that we think about. We are getting deep into how humans think, especially exceptions and behavior. We will see how these aspects with growth in the audience and their conversations.
Psychology and web design
UI should keep in mind and understand where users can find information and what to expect from a site. Knowing how people interact with websites is a massive part of the psychological puzzle. Psychology relative to always design what customers want to search on a website.
Online information should be as efficient as its users. As we absorb information every day, we want it as simple as possible. In this new age, information is at our fingertips; a user will leave and find the information somewhere else if the process is interrupted and inconvenient. It is transparent and accessible.
When a site is accessible and easy to navigate and understand, there is a clear development in the conversion rate.
Work existing mental models
Based on previous experience, humans tend to link with the world. According to the traditional example of learning, it is not safe to touch a hot stove if already burned once. Users have mental maps inbuilt because of the use of a computer daily on how to use social media and websites. Until there are massive shifts, it is good to have an inbuild mental maps.
An extravagant company’s handcart redesigns a great example. TycoonU saw a drop of 80% from customers.
The drop-off was because they realized that their checkout page looked exactly like Google’s survey form, causing the carts to abandon itself. Changing the platform like quality checkout experience for the customers, they saw an increase in 130% conversion.
Cost VS Benefit
It takes a price to click on getting information on forms and reading time for a regular website user.
Firstly, you need to remind your audience that their action’s perceived value. Secondly, please make sure the users know that the return is worth what they are asking. You will see users leaving the download, if you want their email, and give away your new eBook.
A good example is social media. They increase the number of sign-ups on their front page through a button to raise and check how many users are signing up. Just by adding words like “it’s free” next to the switch, they saw an increase of 28% sign-ups. When something is free for the users, they will always click.
Building visual hierarchy
Interface design is always good to consider. Users will always do what you want them to do like purchase, enter, click, and swipe if the content is smooth and clear to understand. The simple process you need to is to design the layout strategically.
There are three ways to make visual hierarchy:
Bolder and Bigger
You can notice prominent, bold elements first. To let the users read, you need to make big headings. Use various colors for the users to click, and if you want your users to read so, they do not miss where you are directing them to go.
You Have To Recognize
Don’t try to be over unique when trying to get users to do things they already know. Use a button for them to click where ever you want. Users interact with familiar things as they have already used it and see the outcome.
Do Not Stray
Minimize the distance between where the user’s cursor sits and the action taking place. The best place to put the button is where your explanation ends and what you are offering. Continuation becomes accessible from reading to doing.
In London, there is an extravagant hotel called The Vineyard, and they replaced the “make reservation” button on the top from the bottom of the page. The reservation increased to 32% because of this simple change.
Whenever there are slow loads, users are never satisfied, and they will lave the website. So you need to spend time creating and making your website user friendly to get your target.
Personalize your site
We trust others because we are social animals. The human face is an essential tool in digital marketing. Include a face for your brand, which will help you attract an audience. Firstly, humans are attracted to looks. Secondly, humans are used to looking at faces for clues, and face can give an expression of what the person is thinking.
Web designers often forget that some humans users are on the other side and not just robots. It is good to relate with the users and design websites that will easy for humans to use and show your human side.
Future web designs
When you design your new website in the future, keep in mind that humans are using it and how they are using it. How the see the page and interact with it, art and psychology are very important for you to improve the creativity of the site, which will meet the expectations of users and which will be easy to use.
Many of us neglect website structure as we spend most of our time and resources on the complex and trending digital marketing strategies. Keeping your site’s organization in mind before you build it is an essential step. It is crucial to keep in mind the main objective of your company and develop its website.
Make sure to connect all your content with the help of a crawlable link structure before launching your website. This way, your users will revisit your site.
In knowing and understand how things work, dissecting will help you in the process. Download the entire code and website, bring it into your favorite code editor, and examine it from there, so you can quickly see how everything is working together.
But it is always better to have a deep understanding of how something is working, rather than just copying piecemeal. If something is not working how you intended, you can fix it yourself instead of relying on another web site’s code to get what you are after.