How blogging can help with your SEO

Does Blogging Help SEO? 

Businesses realised that blogging offers a great platform not only to prove expertise but to also improve their SEO – almost without trying. For many industry-leading corporations, small businesses, and startups, allocating time, energy, and resources to blogging are critical components that lead to success.

Does blogging really help with search engine optimization (SEO)? The answer is yes.

How does SEO work?

The goal of SEO is to get your business to come as close to the top of search results as possible. SEO is the use of keywords relevant to your industry and business that people then search for – that’s how you get close to the top of search engine rankings. At Blue Whale Media, our expert SEO team is dedicated to ensuring successful SEO techniques and tactics for ourselves and our clients. Here are some tips on how blogging and SEO go hand in hand: 

Reach your target audience with every blog post 

The ideal way to increase your blog’s popularity is to keep in mind your target audience while creating every blog post. Continuing to create content that is relevant and rewarding to your target audience will increase your authority in the industry. Each blog post should have targeted keywords that relate to the specific needs of your clients or customers. Writing content that is new and specific to your audience will keep them coming back to your website again and again.

Target More Keywords 

Blogging gives you a great opportunity to target keywords that you cannot target with your landing pages. You can start a blog and perform keyword research to find out what other terms people use that are related to your company, products or services and start publishing content. Blogs are an effective and easy way to develop custom, quality content. By targeting particular keywords, you’re able to increase your website’s chances of appearing in search results. Depending on the SEO keywords you have chosen, you can then use techniques to get high rankings. 

Don’t target the same keywords with different pages

One of the biggest mistakes people make with blogging is to target the same keywords as their landing pages, this is known as keyword cannibalisation. You should do your keyword research and find keywords that are related but not the same as your main keywords. If you target the same keywords you’ll confuse Google as to which page is more valuable for you – you want to try and avoid this conflict. 

Despite what some marketers say, blogging is far from dead. There is no debating the power of blogging when it comes to organic growth, SEO and domain authority. Make sure that you are fully realising the potential SEO benefits of your blog. Nowadays, quality blog content is king, you can optimise your heart’s content but the most important thing is to write very good and relevant content within your blogs. 

If you’re not sure where to start, then contact our team at Blue Whale Media, we are experts in SEO and can help you with blogging and SEO success.